Thursday, May 14, 2026 - 11:35 AM - 12:15 PM
As global brands across retail, travel, and fuel navigate a cookieless, first-party data world, loyalty has emerged as the critical connective layer linking core drivers of growth. Leading organizations are moving beyond traditional rewards to build AI-native loyalty capabilities that treat engagement as a measurable growth engine rather than a static cost center. By integrating AI into personalization and discovery, these brands are defending against rising acquisition costs and shifting focus toward maximizing lifetime value.
This session explores how high-frequency sectors—from grocery to airlines—are successfully ensuring their programs remain discoverable and competitive as consumers increasingly use AI tools to research and select loyalty benefits. Join us to explore the data-driven strategies of industry leaders and come away with actionable best practices for transitioning your loyalty program into a continuously evolving engagement system.
Key Topics
The AI & Loyalty Intersection: How AI is fundamentally changing the drivers of program effectiveness and becoming a primary channel for customer exploration.
Benchmarks for Success: An analysis of why top-quartile programs outperform on advocacy and real-world behavior change across the US market.
Executive Roadmap: Actionable dimensions for effectively monetizing loyalty and building AI-native capabilities integrated into every stage of the customer journey.