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Agenda & Speakers

Loyalty Expo 2019: CPG Panel Session

Session description coming soon!

Speakers

Mark Staples, Associate Director, Kellogg's

Mark has over 15 years’ experience in loyalty, promotions and consumer relationship marketing.  His work began at ePrize (now HelloWorld) where he led the loyalty and promotion strategy for Coca-Cola and the MyCokeRewards program.  He has held roles at the Kellogg Company leading the creation, implementation and activation of national promotions and key strategic partnerships.  For the last 2.5 years he has led the Kellogg’s Family Reward program and has been instrumental in its evolution from a code based program to one based on receipt image and loyalty card validation.

A graduate of the University of Michigan with both a B.A. and an MBA, Mark enjoys spending time with his family, reading and getting outdoors.

Agenda Overview

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