Loyalty Expo Conference Assistance

Chat about your conference question

We're sorry, chat is currently unavailable

Chat hours are listed below.

Monday - Friday: 08:30AM ET- 05:30PM ET
Saturday - Sunday: Closed

It is currently

Call or e-mail about your conference question for:

 513.901.0063
 [email protected]

Agenda & Speakers

Loyalty Expo 2020: Brand Member-Only Roundtable with Tammy Lucas, VP of Marketing, Best Western Hotels & Resorts

Session details coming soon!

Speakers

Tammy Lucas, VP of Marketing, Best Western Hotels & Resorts

Tammy Lucas serves as global vice president of marketing for BWH|Hotel Group. In her role, Lucas leads the global loyalty, marketing, advertising, digital marketing and search teams by setting the strategy and direction for key initiatives that focus on delivering a strong performance to BWH|Hotel Group portfolio of brands.
 
Since joining the company in 2004, her tenure has been marked with considerable transformation and growth. In 2009, Lucas led the complete overhaul and rebranding of the Best Western Rewards® (BWR®) program. Under her leadership, the program doubled its membership and revenue to member properties in less than five years and was ranked as one of the top five loyalty programs by U.S. News & World Report. In 2015, Lucas played an integral role in the brand’s effort to launch a full rebranding initiative, resulting in Best Western’s first new logos in more than 20 years. She has also played an instrument role in the growth of Best Western Hotels and Resorts portfolio of Brands, which includes the newly acquired WorldHotels and the launch of WorldHotels Rewards.  She brings substantial loyalty, marketing, sales and operations experience in a variety of different verticals, with a passion for inspiring teams to surpass goals both professionally and personally.
 
An advocate for women in leadership, Lucas mentors women to help them achieve their career aspirations. She has participated in a variety of women-led panels, including Best Western’s first-ever Today’s Women in Leadership Forum in 2018.
 
Lucas also serves on the Hospitality Sales and Marketing Association International (HSMAI) Americas Board of Directors. Previously, she served on the HSMAI Foundation Board of Directors from 2014 to 2017. In 2012, Lucas was recognized by HSMAI as one of the Top 25 Most Extraordinary Minds in Sales & Marketing for her tremendous contributions in shaping BWR.
 
Lucas grew up in Ottawa, Ontario, where she attended the University of Ottawa and earned a Bachelor of Social Science majoring in Psychology and minoring in Business. She is also a proud mother of her three amazing children – Kaylen, Kenzie, and Karson.

Agenda Overview

Recent Tweets