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Agenda & Speakers

Loyalty Expo 2020: Brand Member-Only Roundtable – Sleep Number | Loyalty Program Best Practices

Monday, May 18, 2020 - 12:05 PM - 12:45 PM
A leader in sleep innovation, Sleep Number offers a strategically designed engagement-based loyalty program with a rewards strategy designed to maintain customer relationships along a long purchase cycle. While customers may only purchase a mattress every 6 to 7 years, Sleep Number’s reward strategy includes sleep related rewards and education, innovation trial opportunities, one-of-a-kind partnership rewards, referral bonuses, and more, that consistently keep customers engaged.

During this Loyalty360 Brand Member Roundtable, Sleep Number’s Lisa Erickson will cover:
  • - What Sleep Number has learned since the program’s initial launch in 2017
  • - Expanding your rewards strategy to keep customers engaged and build loyalty/advocacy
  • - The importance of buy in from stores


Lisa Erickson, Senior Director Customer Relationship Management, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Agenda Overview

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