A leader in sleep innovation, Sleep Number offers a strategically designed engagement-based loyalty program with a rewards strategy designed to maintain customer relationships along a long purchase cycle. While customers may only purchase a mattress every 6 to 7 years, Sleep Number’s reward strategy includes sleep related rewards and education, innovation trial opportunities, one-of-a-kind partnership rewards, referral bonuses, and more, that consistently keep customers engaged.
During this Loyalty360 Brand Member Roundtable, Sleep Number’s Lisa Erickson will cover:
- - What Sleep Number has learned since the program’s initial launch in 2017
- - Expanding your rewards strategy to keep customers engaged and build loyalty/advocacy
- - The importance of buy in from stores