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Agenda & Speakers

Loyalty Expo 2020: Brand Member-Only Roundtable with Nataki Edwards, SVP of AARP Digital Strategy and Membership, AARP

With over 38 million members, AARP is perhaps best well-known for its membership, benefits, magazine, and expansive resource center, however, the brand also offers the AARP Rewards program, which inspires members to learn and grow while preparing them for what life has ahead.

While keeping up with the current needs of members and making the program a best-in-class experience for users, AARP has also had to adapt its program to reject those that many marketers are concerned with, but not publicly acknowledging today – loyalty gamers or fraudsters.

There are multiple types of loyalty fraud – gaming, external fraud, and internal fraud – that have become all too familiar for many brands. While biometrics or other tools like two-factor authentication can make it more loyalty fraud more difficult, protecting programs, rewards, and members should be a top priority for brands. 
During this Loyalty360 Brand Member Roundtable session, AARP’s Nataki Edwards will lead an interactive discussion for Loyalty360 members to openly discuss, share, and better understand how loyalty fraud and program gaming impacts brands across all industries.

Discussion Topics: 
  • - Loyalty fraud warning signs and potential impacts
  • - Best practices in loyalty fraud prevention
  • - New technologies and partners in the loyalty fraud industry

Speakers

Nataki Edwards, SVP of Digital Strategy and Membership, AARP

Nataki Edwards is Senior Vice President of Digital Strategy and Membership at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American Express. Nataki has been with AARP since 2007. She oversees the overarching marketing vision for AARP Digital properties and platforms, including loyalty marketing and engagement. Under her leadership, AARP Digital has grown in size and impact and is rated as the #1 website for the 50+ audience, both on mobile and desktop. Nataki is regularly featured in media outlets like the Today Show, Washington Post, and USA Today as a digital and social media expert. She strives to expand AARP’s digital growth – meeting their members wherever they choose to engage and truly leading a revolution in the way people view and live life after 50. 

Agenda Overview

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