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Agenda & Speakers

Building Enterprise Loyalty through Building an Emotional Connection

Tuesday, October 26, 2021 - 12:00 PM - 12:45 PM
Building Enterprise loyalty starts with understanding the emotional motivations of your customers and their key drivers of loyalty. In this session, we’ll uncover how Emotional Loyalty Scoring® unlocks an end-to-end customer understanding plus key considerations for building loyalty momentum at the enterprise level.  


Adeline Heymann, AVP - Strategic Consulting, Kobie

Adeline leads the Strategy and Insights team to create strategic engagement for the world’s largest brands. In her commitment to her role, she sets north star strategy, designs loyalty program recommendations, and creates acquisition and retention strategies that drive ROI for our clients. Her specialties include integrated marketing, relationship marketing and loyalty program designing. Adeline has over fifteen years of experience working with digital strategy, insights and innovation. Some of her achievements include leading digital strategy as agency of record for three global consumer product launches, six national brand campaigns, and recently with Kobie 5 loyalty program designs and loyalty center of excellence design.

Agenda Overview

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