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Agenda & Speakers

5 Ways to Boost Member Engagement

Tuesday, October 26, 2021 - 12:00 PM - 12:45 PM
The key to running a successful loyalty program is keeping members engaged. Learn how promotion overlays such as sweepstakes, trivia, contests and social kickbacks have been used by leading brands such as Hilton, Victoria Secret, Redbox and Johnson & Johnson to amplify their existing program to engage members and achieve multiple objectives, including sales, acquisition, education, advocacy and point burn.

Key Takeaways
 
  • Strengthen Emotional Connections: Augment transaction-based programs with enhancements that also drive brand affinity to create deeper relationships with your members.
  • Increase Program Value: Rather than simply giving away “more stuff,” increase both member and brand value by offering more ways to engage with your loyalty program.
  • Manage Financial Liability: Offer members cost-efficient rewards, as well as chance-to-win promotions, to encourage point burn and reward redemption.
  • Deepen Member Insights: Gather insights on your most loyal customers to improve targeting and develop models to reach look-a-likes

Speakers

Christopher Cubba, SVP of Customer Success, PrizeLogic

Christopher Cubba is the SVP of Customer Success at PrizeLogic with over 15 years of loyalty experience. Christopher helped grow PrizeLogic from a startup in 2008 into a leader in promotions, rebates & loyalty. During that time Christopher helped design, launch and manage countless loyalty programs for some of the most beloved brands like Disney, T-Mobile, Johnson & Johnson, PepsiCo & others.

Rebecca Bolton, Vice President of Client Strategy and Analytics, PrizeLogic

Rebecca Bolton is the Vice President of Client Strategy and Analytics at PrizeLogic with over 15 years of experience in loyalty strategy. She oversees loyalty program strategy development, ongoing reporting, performance analytics and program optimizations. Rebecca earned an MBA from the University of Michigan Ross School of Business with emphases in marketing and corporate strategy. Prior to attending graduate school, she earned a Bachelor of Arts degree in Anthropology from the University of Michigan.

Agenda Overview

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