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Agenda & Speakers

Loyalty360 Award Finalist Presentations: B2B Customer Loyalty

Leading up to Tuesday’s Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 


Matt Goldberg, Sr. Manager PRO Services Development, Floor & Decor

Matt Goldberg is the Sr. Manager of PRO Services Development for Floor & Decor. Over the past 2 years, Matt has managed the growth of the PRO department and developed the loyalty strategy for Floor & Decor, including creating, rolling out and optimizing PRO Premier Rewards, F&D’s Loyalty Program. Matt has loved contributing to the tremendous growth of the company and is passionate about driving loyalty in an industry where there is so much opportunity to gain Share of Wallet. Matt is constantly thinking “What’s Next” in the realm of loyalty, and is excited to learn more from other Loyalty360 participants!

Ashley Roberts, Manager of Owner Experience & Engagement, Hilton

Ashley Roberts is currently the Manager of Owner Recognition on the Owner Experience and Engagement team with Hilton, working on building long term, franchisee loyalty. She has been with Hilton for over six years and is a graduate from George Mason University. She recently relocated to Dallas, TX.

Dawn Pierce, Marketing Manager, IHG

Dawn is a creative, dynamic, results-driven, multifaceted marketer specializing in developing and managing high-impact, fully integrated, marketing campaigns that drive profitable growth. She has led successful, Global loyalty marketing initiatives focused on groups and meetings, a part of the Company’s B2B customer engagement program.

Prior to joining IHG® in 2012, Dawn gained strong brand and field marketing experience working with the Burger King Corporation, McDonald’s, The UniWorld Group and other commercial products, including Waterford Wedgewood, health & beauty and food and beverage.

Specialties: Thought Leadership, Marketing Strategy, Customer Engagement, Building Strong, Cross-functional Teams

Ariel Thomas, Market Development Manager, ThermoFisher Scientific

Carrie “Ariel” Thomas is a Market Development Manager at Thermo Fisher Scientific, a global biotechnology company providing products and technical solutions to the world’s leading pharma, industrial and academic institutions. Joining in 2015 as a participant in their prominent Graduate Leadership Development Program (GLDP), Ariel has worked to drive business solutions in several divisions and functions within the company including new service development, operations, and corporate marketing. Led by the desire to emphasize customer centric results, Ariel joined the Aspire team in 2017 to manage the customer allegiance team responsible for owning the customer relationship, developing and executing social media marketing strategy, and analyzing member data used to execute personalized marketing campaigns.  Ariel is also owns Aspire’s voice of customer and strategic accounts strategy. In addition to her day to day work, she also serves as the site lead for the African Heritage Employee Resource Group and is passionate about increasing diversity and inclusion initiatives.

Ariel is a graduate of the University Southern California earning her bachelor’s degree in International Relations and Global Business and also holds an MBA from Carnegie Mellon’s Tepper School of Business. She continues to support her alma maters, providing the donations and serving as a frequent mentor to the student body. She is an active alum of the Consortium of Graduate Management and frequently engages and recruits on behalf of the company and organization. In her spare time she enjoys golfing and traveling. 

Agenda Overview

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