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Agenda & Speakers

Loyalty360 Award Finalist Presentations: Influencer Marketing

Leading up to Wednesday's Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 

Speakers

Mark Lerner, Director of Loyalty Products, Hertz

  

Taylor Gray, Global Director of PR for Loyalty and Partnership, IHG

Taylor Gray is the Global Director of PR for Loyalty and Partnership at IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies. With more than 14 years of PR experience, Taylor is a strategic and results-oriented leader who manages high-performing, integrated teams that deliver award-winning results. Prior to joining IHG, she worked at two of the world’s largest PR agencies and she specialized in multi-channel campaign development for consumer brands across the house and home, hospitality, consumer packaged goods and luxury industries. 
 

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Karen Szarvas, Director of Loyalty Marketing, The Vitamin Shoppe

 

Agenda Overview

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