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Agenda & Speakers

Loyalty360 Award Finalist Presentations: Influencer Marketing

Leading up to Wednesday's Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 


Heather Blatter, Senior Director, Dollar Car Rental

 Heather Blatter is the Senior Director for the Dollar Car Rental Brand, leading growth for the brand through strategic product innovations, media investments, partner activations, and program development. Previously, she led the Merchandising and Ancillary Revenue team, supporting the Hertz family of brands, which also includes Dollar and Thrifty.

Prior to Hertz, Heather worked at The Advisory Board Company in Nashville, Tennessee, as a Healthcare Consultant, helping large healthcare systems drive strategic and financial transformations. In addition, she worked for the Banner Health system in Tucson, Arizona, managing productivity improvements and benchmarking to drive best practices. Heather has also held positions in marketing and finance at Nationwide Insurance in Columbus, Ohio.

Heather holds a master’s degree in accounting from The Ohio State University’s Fisher School of Business and a bachelor’s degree in mathematics from The University of Utah. She is also an inactive CPA in Ohio.

Taylor Gray, Global Director of PR for Loyalty and Partnership, IHG

Taylor Gray is the Global Director of PR for Loyalty and Partnership at IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies. With more than 14 years of PR experience, Taylor is a strategic and results-oriented leader who manages high-performing, integrated teams that deliver award-winning results. Prior to joining IHG, she worked at two of the world’s largest PR agencies and she specialized in multi-channel campaign development for consumer brands across the house and home, hospitality, consumer packaged goods and luxury industries. 

Lanna O'Connor, Manager of Global Loyalty Campaigns & Planning, IHG

Lanna is currently Manager of Global Loyalty Campaigns & Planning at IHG®, one of the world’s leading hotel companies. At IHG, Lanna leads development and delivery of member activation, engagement and retention programs for IHG® Rewards Club globally. Prior to joining IHG in 2015, she spent 10+ years on both the agency and client side specializing in data-driven customer acquisition and retention strategy for brands in the telecommunications and financial services industries. Lanna is a graduate of the University of Tennessee.

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Karen Szarvas, Director of Loyalty Marketing, The Vitamin Shoppe

Karen Szarvas serves as Director of Customer Loyalty at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company.  In her role, Karen oversees the newly redesigned Healthy Awards Loyalty program and is responsible for the development, execution and management of the program, as well as strategies to drive customer awareness, engagement and retention.
Karen has more than 19 years of global marketing and loyalty experience and is a highly motivated, customer focused, thought leader.   Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide and consulted at KMS Marketing Solutions where she specialized in loyalty, branding, customer communications and experiences.

Agenda Overview

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