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Agenda & Speakers

Loyalty360 Award Finalist Presentations: Loyalty Program Design

Leading up to Wednesday's Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 


Anita Bichsel, Marketing Manager, Break Time

Anita Bichsel is the Marketing Manager for Break Time convenience stores, a division of MFA Oil Company. Her focus is primarily on loyalty, digital, and brand management. With a solid background in marketing to convenience stores both in B2B and B2C capacities, Anita’s perspective on customer experience was valuable to the unique composition of Break Time’s loyalty program. Under her direction, MyTime Rewards has achieved 40% penetration within the first two years of launch. Anita has also achieved regional notoriety for her fantasy football prowess—narrowly missing a 3-peat league championship last year.

Chandler Delmas, Loyalty Marketing Manager, Cinemark

Chandler Delmas serves as program and brand manager for Cinemark Movie Club, the first subscription program offered by a domestic movie exhibitor. Chandler led the research and marketing efforts in support of launching the program in December 2017, and now spearheads member acquisition, retention and engagement efforts through defining program enhancement strategy, CRM, and strategic partnerships.
Prior to her role with Cinemark, Chandler held positions with Michaels Stores and J.C. Penney in various CRM and marketing strategy roles. She holds a bachelor’s degree in advertising and a master’s degree in integrated communications.

Julie Roy, Vice President of CRM Digital & Analytics, DSW

Julie Roy leads loyalty, CRM, digital marketing, and customer insights and analytics for DSW, a leading omni-channel footwear retailer.  Julie is responsible for leading the optimization and continued growth of DSW’s cross-channel marketing programs, with the objective of improving customer acquisition, engagement, and retention.  She has an acute passion and proven track record for delivering meaningful results by developing data-driven strategies that engage consumers and achieve business goals.

Neil Norman, Director of Customer Loyalty & Shopper Marketing, Food Lion

Neil Norman knows something about loyalty. He’s spent the past 25 years at Food Lion, a 1,030 store banner of Ahold-Delhaize USA. Starting as a cashier/bagger, he moved to customer service manager during college, while earning his marketing degree at UNC-Greensboro. After fulfilling roles as assistant manager and store manager, he moved to corporate, serving in roles as category analyst, customer insights, fresh merchandising manager, category manager, and customer loyalty manager. In 2016, he was named Director of Loyalty and Shopper marketing. Neil oversees 11m yearly MVP loyalty card customers providing shopper marketing themed events throughout the year and personalized campaigns such as 360 CONNECT and recently launched Shop & Earn, a monthly digital personalized rewards program, for the banner. 

Kristi Martin, Manager of Campaign Development of Shop & Earn, Food Lion


Agenda Overview

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