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Agenda & Speakers

Loyalty360 Award Finalist Presentations: Program Partnership

Leading up to Wednesday's Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 

Speakers

Maria Pyle, Social Media Specialist, Ally Financial

 

Jim Bentubo, Manager of Social Media Strategy, Ally Financial

 

Miller Lite

 

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Julia Russell, Director of Loyalty Marketing, Verizon

Julia Russell is currently the Director of Loyalty Marketing for the Verizon Up loyalty program, responsible for the overall strategy and operations of the program. Verizon Up is an innovative, app-based rewards program that thanks Verizon customers through a variety of rewards ranging from everyday brand favorites to once-in a lifetime experiences. 

Prior to joining Verizon in 2018, Julia held the positions of Senior Director, Customer Engagement & Member Lifecycle and Senior Director, Global Loyalty Strategy & Innovation at Wyndham Hotel Group, where she was responsible for managing the value proposition, operations and global acquisition strategy across all channels for the Wyndham Rewards loyalty program.  Prior to joining Wyndham in 2013, Julia worked for American Express for 14 years in a variety of strategy, business development and product marketing roles.  Prior to American Express, Julia worked for the French Trade Commission, a division of the French Ministry of Economy, Industry and Employment, as a commercial attachĂ©. 

Julia currently serves on the board of ment’or, a non-profit organization founded by Thomas Keller, Daniel Boulud and Jerome Bocuse to inspire culinary excellence and tradition in America.

Julia holds an MBA from The Wharton School, University of Pennsylvania, and a BA from Lehigh University. 
 

Agenda Overview

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