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Agenda & Speakers

Loyalty360 Award Finalist Presentations: Social Impact

Leading up to Tuesday’s Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 

Speakers

Magen Murray, Senior Marketing Specialist, Ally Financial

Magen Murray is a senior marketing specialist responsible for deposits/credit card and enterprise social media campaigns across all Ally. In this role, she helps with the creation, execution and launch of campaigns. In her spare time, she loves traveling and spending time with family and friends.
 

Cheryl Pinkham, Shopper Marketing Manager, Food Lion

   

Jon Bloom, Vice President of Personal Auto, Erie Insurance

Jon Bloom serves as Vice President, Personal Auto at Erie Insurance. He is accountable for top line growth and bottom line profitability for ERIE’s $3 billion personal auto business. During Jon’s 16 year tenure at ERIE, he has held positions in actuarial, finance, program management and product management. Jon has a bachelor’s degree in mathematics from Penn State and a master’s degree in applied statistics from Bowling Green State University. Jon is a Fellow of the Casualty Actuarial Society, a Certified Public Accountant, a Chartered Financial Analyst charter holder, a Chartered Property Casualty Underwriter, and a Certified Insurance Counselor.
 

Neil Norman, Director of Customer Loyalty & Shopper Marketing, Food Lion

Neil Norman knows something about loyalty. He’s spent the past 25 years at Food Lion, a 1,030 store banner of Ahold-Delhaize USA. Starting as a cashier/bagger, he moved to customer service manager during college, while earning his marketing degree at UNC-Greensboro. After fulfilling roles as assistant manager and store manager, he moved to corporate, serving in roles as category analyst, customer insights, fresh merchandising manager, category manager, and customer loyalty manager. In 2016, he was named Director of Loyalty and Shopper marketing. Neil oversees 11m yearly MVP loyalty card customers providing shopper marketing themed events throughout the year and personalized campaigns such as 360 CONNECT and recently launched Shop & Earn, a monthly digital personalized rewards program, for the banner. 
 

Julie Roy, Vice President of CRM Digital & Analytics, DSW

Julie Roy leads loyalty, CRM, digital marketing, and customer insights and analytics for DSW, a leading omni-channel footwear retailer.  Julie is responsible for leading the optimization and continued growth of DSW’s cross-channel marketing programs, with the objective of improving customer acquisition, engagement, and retention.  She has an acute passion and proven track record for delivering meaningful results by developing data-driven strategies that engage consumers and achieve business goals.

Agenda Overview

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