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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Tuesday, October 26, 2021 - 2:00 PM - 3:00 PM
The finalists competing in the 2021 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards dinner on October 27 (Loyalty360 Award finalist and Loyalty360 member-only). 

Category Description - B2B Customer Loyalty
While not as common or top of mind as many traditional B2C loyalty initiatives, B2B programs are important for marketers to consider. Customers of these B2B programs may not be motivated by the same incentives as a B2C program member. Additionally, there likely are several other hurdles in a B2B purchase as compared to B2C, which requires these brands to think outside of the box when building a successful program. This category will showcase B2B brands that are taking a unique approach to building positive customer experiences and customer loyalty.
 

Speakers

John Sellers, Head of Rewards, Bank of America

John Sellers is the executive in charge of Rewards at Bank of America. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2019 Preferred Rewards for Business was named the ‘Most Innovative Product’ by Barlow’s Monarch Innovation Awards, which recognizes excellence and creativity in business banking

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Chad Waetzig, EVP of Marketing & Branding, Crunch Fitness

Chad Waetzig has been Crunch's EVP of Marketing & Branding since 2016.  In a career that spans the beauty, wellness, entertainment, fitness, travel, hospitality, and consumer goods industries, he leads the brand's global marketing for all company-owned stores and franchise locations.

With experience in marketing strategy and execution, brand building, general management, franchising, and product development, his primary focus is on growing Crunch's brand preference and membership base while driving marketing innovation and brand loyalty. Since joining Crunch, the member base has grown from 700K to over 1.8 million members and from 125 locations to over 390 worldwide in 32 states, the District of Columbia, and six countries.  He also manages an in-house marketing, public relations, and creative services team.

Chad's marketing and branding experience touches several global and iconic brands at Procter & Gamble, Disney Parks, Marriott International, Starwood Hotels and Resorts, and Equinox.  Before joining Crunch, Chad was the Chief Marketing Officer at The Red Door by Elizabeth Arden.

Chad grew up in St Louis, Missouri. He has three daughters.  Chad and his wife, Liz, and their youngest daughter currently live in New Canaan, Connecticut. Chad earned a B.S. in Business Administration from the University of Kansas, focusing on marketing and finance.

Alexis Casale-Savage, Senior Manager - Marketing, The Home Depot

Alexis Casale-Savage has been with The Home Depot for almost six years. In 2020, she joined the Loyalty Team as a Senior Manager, Loyalty Marketing. In her current role, she is responsible for the Pro Xtra brand and brand architecture, and developed the “Go to Market” marketing plan for the revamped Pro Xtra loyalty program. Since launching the program over a year ago, Alexis and her team have continued to grow it, developing a personalized lifecycle and robust triggers for members through an integrated-channel approach.

Prior to joining the Loyalty Team, Alexis was a Senior Manager, Credit Marketing for The Home Depot. In that role, she led a team that was responsible for managing the marketing strategy and execution for The Home Depot Consumer and Commercial Credit Cards, working to make it simple and engaging for customers to use their The Home Depot Credit Card. She worked closely with Citi Bank to optimize direct marketing and new channel development to increase incremental sales. 

Alexis' career before The Home Depot included roles in loyalty, credit, partnerships and campaign management at InterContinental Hotels Group. 

She earned her bachelor’s degree in communication from the University of Florida and her MBA from Goizueta Business School at Emory University.

Jo-i Cheng Jones, Marketing Manager - Loyalty & Retention, Verizon

Jo-i Jones is a seasoned marketing and communications professional with over 30 years of experience. Jo-i joined Verizon in 1992, where she currently serves as Manager of Loyalty & Retention Marketing. She is responsible for the development and execution of retention offers and related strategies as well as marketing analytics for the Verizon Business Group.
 
She holds a bachelor's degree from the University of Texas at Austin and an MBA from the University of South Carolina. An avid world traveler, Jo-i grew up in five countries in Latin America and Asia, and she is fluent in English, Spanish and Chinese. 
 

Tommi Marsans, Marketing Tech Strategist, Verizon

Tommi has over 3 decades of marketing technology experience, her focus is on enabling direct marketing through alignment of technology and strategy. She is highly skilled in effectively collaborating with all members of the organization and leveraging big data for segmentation, marketing technology, and marketing initiatives. She is currently the lead for the Pega Decisioning initiative in the Verizon Business Group marketing technology team and has developed dynamic customer responsive solutions called Compass for customer retention and My Solutions for customer growth across digital, marketing and sales channels.  

Tommi holds a BA from George Mason University and an MBA from the University of Maryland. She is also a fitness instructor, Cleveland Browns fan, and founder of the Force Multiplier Foundation, a charity dedicated to bringing help to those in need.
 

Agenda Overview

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