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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Monday, September 19, 2022 - 3:15 PM - 4:15 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - B2B Customer Loyalty
While not as common or top of mind as many traditional B2C loyalty initiatives, B2B programs are important for marketers to consider. Customers of these B2B programs may not be motivated by the same incentives as a B2C program member. Additionally, there likely are several other hurdles in a B2B purchase as compared to B2C, which requires these brands to think outside of the box when building a successful program. This category will showcase B2B brands that are taking a unique approach to building positive customer experiences and customer loyalty.


Jennifer Wong, VP of Business Analytics, Aristocrat

Jennifer Wong is the Vice President of Business Analytics for Aristocrat Technologies, Inc., the world's leader in gaming content and technology. In this role, she partners with the company's loyalty program by providing transformative data and analytics. Jennifer's passion for data driven results stems from her 15 years of service in leading the integration of data and advanced analytics within various organizations. In her tenure, she's held multiple leadership roles in data strategy and operations where she defined and evolved the team's approach to analytics and modeling. 
This experience has been instrumental in standing up the gaming industry's first B2B loyalty program: Aristocrat's Reel Returns Loyalty Program. With the complexities of the casino industry, Jenn cemented her ideals of "leading with data," which guided the team to transform Reel Returns to what it is today. 
Jennifer graduated from UCLA with her bachelor’s in mathematics and received two master degrees from USC (MBA) and Columbia University (MA Mathematics). She is originally from Southern California but currently resides in Las Vegas, NV. 

Jennifer Wright, VP Marketing, Signia US

Jennifer Wright is the VP Marketing of Signia US with a focus on building industry-leading marketing and business support. Jennifer has over 14 years of marketing, product management, training, and sales experience in the hearing aid industry, helping those with hearing loss get access to the hearing help they deserve.

Marquita Ferguson, VP - Preferred Rewards for Business, Bank of America

Marquita Ferguson is the VP, Sr. Digital Manager for the Preferred Rewards for Business program at Bank of America that provides exclusive loyalty rewards for Small Business members who deepen their relationship with the bank. She is responsible for managing the PRB lifecycle by developing the program’s overall strategic roadmap and driving tactics to support the program’s business objectives while integrating across multiple product lines such as Card, Savings, Deposits, Merchant, Payroll and beyond. She leads the strategic development and execution of the company’s annual PR Year End Summary personalized videos. In 2021, the Preferred Rewards for Business program achieved the Platinum Award for B2B Loyalty 360.

Prior to her current role, Marquita has made valuable contributions to the bank over the years within BofA’s Digital Marketing division, managing splash channels across desktop and mobile. During her 4 years in role as a Digital Channel Manager, she was responsible for the seamless execution of important client-facing service messaging via mobile and online banking platforms. Her channel execution expertise became particularly critical to support PPP loans to BofA’s small business owners during the 2020 Pandemic. Notably, Marquita supported the company’s overall Operational Excellence strategies by facilitating the development of a Digital Marketing workflow tool which improved upon efficiencies within the execution and project management process.

Marquita graduated from Temple University Magna cum Laude, with a B.A.  in Broadcasting & Mass Media.  During her college years, she worked in the FC as a teller for TD Bank/Commerce Bank.

She is originally from the Philadelphia area and the mother to one boy who is an honors student, studying Mandarin in his school’s language immersion program while balancing football, basketball, lacrosse, band, and track. Marquita’s goals are to be the change she wishes to see in both her career and within the community.  She enjoys providing both motivation and inspiration to women of color through various walks of life and enjoys opportunities to provide mentorship, strength, and guidance.

Peggy Carrieres, Global Vice President Sales Enablement and Supplier Development, Avnet

Ms. Carrieres leads the global efforts that enable sales across Avnet business teams and champions our global supplier engagement and development initiatives.  

As part of her enablement and development programs, Ms. Carrieres is the executive sponsor of Avnet’s business intelligence and market research teams, global demand creation, and Avnet’s voice of the customer and supplier feedback systems. 

Since joining Avnet in 2015, Ms. Carrieres has championed key enterprise programs that have advanced Avnet’s value proposition. In 2016, she led the global integration of Farnell, Avnet’s most recent, and largest acquisition, and continues to drive joint selling and lead sharing efforts across both Avnet and Farnell.  Ms. Carrieres also developed Avnet’s global Transportation design and supply chain strategy teams which have transformed how Avnet’s engineers and supply chain global organizations enable customers to design and build anywhere in the world. 

Ms. Carrieres has over 25 years of experience working in the electronics components industry in strategy, supply chain, pricing, forecasting, sales, and customer program management.  She has first-hand experience managing complex supply chains through market cycles that are inherent in the components industry.   

Ms. Carrieres holds both a BS and MS from Arizona State University, and MBA from Louisiana State University.  She also has advanced training in project management, supply chain, and holds board certifications in change management (Prosci) and customer experience (CCXP). Ms. Carrieres is an active member in the Customer Experience Professional Association (CXPA), Women in Electronics (WE), and founded the women in technical sales mentor program at Avnet. 

Robert Wilson, Portfolio Development Manager, Aquatrols

Robert Wilson is a Portfolio Development Manager for Aquatrols who works with turf professionals to help deliver products that improve their overall growing programs. 

Robert currently resides in Dallas, TX, and holds a bachelor's degree in Turf Science and Agriculture Business from Ohio State University. 

Robert has worked in the golf and turf industry since he was 13, with his first role being a caddy at a local course in his hometown of Cincinnati, OH. 

Since that first job, he completely fell in love with the industry and has pursued roles in it ever since. 

Robert believes that the key to connecting with customers is truly understanding their pain points and helping to alleviate them. 

​Since 2021, Robert has helped shape a new loyalty program with the help of BrandMovers in order to do just that. 

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