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Home  Agenda   Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Monday, May 8, 2023 - 4:30 PM - 5:30 PM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - B2B Customer Loyalty
While not as common or top of mind as many traditional B2C loyalty initiatives, B2B programs are important for marketers to consider. Customers of these B2B programs may not be motivated by the same incentives as a B2C program member. Additionally, there likely are several other hurdles in a B2B purchase as compared to B2C, which requires these brands to think outside of the box when building a successful program. This category will showcase B2B brands that are taking a unique approach to building positive customer experiences and customer loyalty.

Speakers

Jennifer Wright, VP of Marketing, Signia

Jennifer Wright, AuD is the VP of Marketing of Signia with a focus on building industry-leading marketing and business support. Jennifer has over 15 years of marketing, product management, training, and sales experience in the hearing aid industry. 

Liz Tarantino, Digital Manager - Preferred Rewards Program, Bank of America

 
Elizabeth Tarantino is a Digital Manager at Bank of America for the Preferred Rewards Program that provides exclusive rewards for clients at Bank of America.  In her role as Preferred Rewards Associate Readiness program manager, she is responsible for building and coordinating initial and ongoing training efforts about the Preferred Rewards program for employees at Bank of America across the enterprise, ensuring engagement in all stages of the employee lifecycle. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motley Fool.
 
Liz began her career with Bank of America via MBNA in 2001 as a contact center associate in Brunswick, Maine.  Prior to her current role, she was an Academy Program Design Consultant for the Academy at Bank of America, responsible for development of continuing education materials and communications, specializing in sales and credit card related topics and initiatives.  Liz also coordinated as a Subject Matter Expert on project work and initiatives and updates impacting the Advanced Client Solutions Organization as well as the development of New Hire Education materials.  In her 21+ years of service Liz has served in various capacities at Bank of America including Academy Program Design Consultant, Team Leader, Sales and Support Specialist, ACEE, Credit Acquisition Lender and Associate New Hire Educator, and led training efforts through the Bank of America/MBNA merger. 
 
Liz grew up in and resides in Cumberland, Maine, where she is an active volunteer in her community, completing on average over 400 hours of volunteer service annually, and has been recognized with the President’s Volunteer Service Award for the past 17 years consecutively. Liz is passionate about community reinvestment and affinity activities. She is an Officer and board member for the Cumberland Farmer’s Club, recently completed a term as a board member for the Frannie Peabody Center and is a frequent AB+ plasma donor at the American Red Cross.  Liz has served as the Community Officer for the Bank of America Affinity group: Maine/New Hampshire LGBT+ Pride for over 5 years.
 

Mike LiBassi, Marketing Manager, Verizon

Mike LiBassi is a marketing manager supporting growth and loyalty initiatives within Verizon’s business organization. Over his 27-year career with Verizon, Mike has held various roles in sales, field operations, leadership development, and marketing. Each stop on Mike’s journey has always afforded the opportunity to directly impact business customers of all sizes from all industries. His passion for serving his customers energizes him as he focuses on delivering the best possible outcome for every customer interaction he is accountable for.
 

Stephanie Miller, Senior Loyalty Program Manager, Signia

Stephanie Miller is the Sr. Loyalty Program Manager for Signia’s highly regarded and successful, Aspire. Stephanie has 25 years of comprehensive marketing experience in the hearing aid industry, focusing on empowering the customer and nurturing the patient journey.

Vanessa Lisnard, Program Manager of Commercial Strategy, Aristocrat

Vanessa Lisnard is the Program Manager of Commercial Strategy at Aristocrat Technologies, Inc., the world’s leader in gaming content and technology. As a certified Project Manager and years of hospitality and gaming strategy experience, Vanessa is instrumental in leading the gaming industry’s first B2B loyalty program: Aristocrat’s Reel Returns.  

Vanessa graduated from Loyola University of Chicago with her bachelor’s in public relations and communications and received her MBA from Louisiana State University. She resides in Las Vegas with her husband, Jimmy and son, Luca, and their two dogs. 

 

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