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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Brand-to-Brand Partnerships

Monday, May 8, 2023 - 4:30 PM - 5:30 PM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Brand-to-Brand Partnerships
Today’s successful customer loyalty programs are not launched in a vacuum, and a growing number of brands are embracing the idea of partnering with one another to fully engage their respective consumers. This type of partnership was not always common, but as brands move into a new realm of co-opetition, they realize that outside-of-the-box thinking and unique partnerships can prove mutually beneficial and drive measurable program results for both partners. This award goes to the company that best leveraged these outside brand partnerships to successfully drive loyalty.



Adam Reynolds, Director - Loyalty & Mobile Marketing, Sleep Number

Adam and his team lead Sleep Number’s InnerCircle Rewards loyalty program as well as all customer-facing email and SMS marketing campaigns. Adam joined Sleep Number in 2016 and has overseen exponential growth in loyalty engagement and brand advocacy.  Adam lives in Edina, MN with his wife and two daughters.

Aiman Feza, Senior Manager - Brand & Communications, SCENE+

Aiman Feza is the Senior Manager of Brand & Communications for Scene+, focused on delivering awareness, comprehension, and relevance for the growing program. In her current role, she leads the strategy and implementation of partner brand launch campaigns, new functionality launches, and market research to guide the program. Prior to her role at Scene+, she led various shopper marketing and brand initiatives at Coca-Cola for major Canadian retailers and loyalty programs.

Elizabeth McNeil, Director of Partnerships, SCENE+

Elizabeth McNeil is the Director of Partnerships for Scene+, helping transform the program into one of Canada’s leading lifestyle loyalty programs. In her role today she oversees the retail partnerships portfolio with brands such as Apple, Best Buy, Bakkt, Blackhawk, Empire, Home Hardware and Rakuten. Formerly Elizabeth has worked on a variety of loyalty programs for leading Canadian retailers including Scotia Rewards, Air Miles and Plum Rewards. Her focus is on driving innovation and reinvention to enable established programs to reach new heights.

Janelle Price, Senior Market Manager, TELUS

Janelle Price is the Senior Market Manager at TELUS leading the go-to-market strategy for TELUS Rewards. In this role, Janelle focuses on how to build awareness, drive customer engagement, and personalize the value proposition of the Rewards program across all TELUS channels. Janelle graduated with her Bachelor of Commerce degree from the University of Calgary and joined TELUS where she has supported a diverse array of marketing roles over the last 5 years in various areas of the business, such as app product development, channel and sales strategy, and TV content engagement.
In her free time, Janelle can be found hiking and exploring the Rocky Mountains near her home of Calgary, Alberta, Canada.

Michael McDowell, Vice President of Loyalty Programs and Partnerships, Parkland

Mike McDowell is the Vice President of Loyalty Programs and Partnerships at Parkland.  In his role, Mike is responsible for the customer loyalty strategy and driving organic growth of the business with the Journie Rewards program in the Canadian, International and US markets.  Previous to joining Parkland Mike was SVP, Client Development & Partnerships at Bond Brand Loyalty where he led clients in driving positive outcomes through large international loyalty and CX programs.  Mike was instrumental in setting up the Journie Rewards program in the Canadian market for Parkland as part of Bond.  Prior to Bond, Mike spent 11 years in progressively senior sales and marketing roles at Blackberry.

Stephanie Sayfie Aagaard, Collaborative Innovator General, Bal Harbour Shops ACCESS

Stephanie Sayfie Aagaard serves as the Collaborative Innovator General at Whitman Family Development and Bal Harbour Shops in Miami, Florida. She founded the ACCESS Membership and Rewards Program to celebrate the Shops’ loyal customers on their curated journey through the roster of retail, restaurants and luxury partners. Steph developed the Bal Harbour Shops app and created the Virtual Series for the company as well. She heads up the sponsorship program as well as creates innovative programming for the Shops. She secures external partnerships and produces large scale partner events including the Official Miami Super Bowl Host Committee VIP Party at Bal Harbour Shops for more than two thousand notables from the worlds of business, entertainment, media, sports and fashion.

Stephanie has collaborated with Bal Harbour Shops for decades before she joined the official team. While serving as Senior Director of Major Gifts, Corporate Relations, Marketing and Events at the University of Miami’s The Miami Project to Cure Paralysis and The Buoniconti Fund, Steph created Destination Fashion, an interactive entertainment and fashion event at the Shopping Center.

In Steph’s spare time, she has covered the social, celebrity, sports, fashion and charity scene in South Florida for her Steph Sez column every Sunday in The Miami Herald for more than twenty years. Steph created, produced and hosted her own entertainment television show, Steph Sez, where she interviewed boldfaced names from George Clooney to Tiger Woods to Mikhail Gorbachev. 

She also hosts the monthly Steph Sez Book Club with Books & Books. Stephanie has received numerous accolades during her career and for philanthropic work from many organizations. Stephanie is married and is the proud mother of two sons.  

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