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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Brand to Brand Partnerships

Thursday, May 22, 2025 - 9:00 AM - 10:00 AM
The finalists competing in the 2025 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Brand-to-Brand Partnerships

Today’s successful customer loyalty programs are not launched in a vacuum, and a growing number of brands are embracing the idea of partnering with one another to fully engage their respective consumers. This type of partnership was not always common, but as brands move into a new realm of co-opetition, they realize that
outside-of-the-box thinking and unique partnerships can prove mutually beneficial and drive measurable program results for both partners. This award will recognize brand finalists that best leverage these outside brand partnerships to successfully drive loyalty.

Speakers

Andrea Navarro, Sr. Manager Loyalty & CRM, Burger King

Andrea Navarro is a CRM and loyalty strategist driving customer engagement at Burger King through data-powered personalization and innovative lifecycle campaigns. Her work has helped evolve Burger King's approach to retention and loyalty, transforming behavioral insights into meaningful experiences that fuel growth for Royal Perks and deepen digital guest relationships.

She has played a key role in optimizing campaign performance and leading successful initiatives like Perks Weeks — designed to surprise and delight members while accelerating program engagement and driving incremental traffic and sales for the digital business. From segmentation to journey orchestration, Andrea continues to shape Burger King's loyalty and lifecycle marketing strategy into a smarter, more personalized, and results-driven engine.
 

SuAnn Carriero, Sr. Digital Director of Rewards, Bank of America

SuAnn Carriero is a Senior Digital Director in BofA Rewards.  In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards.   SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014. 

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting.  She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration. 

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking.  She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.

Kelly Edwards, Senior Manager of Loyalty Program Strategy, Bath & Body Works

Kelly Edwards is the Senior Manager of Loyalty Program Strategy at Bath & Body Works, where she leads the strategic direction for a loyalty program with over 38 million active members, driving over 80% of company sales. She oversees the long-term roadmap and manages the full membership experience—including seasonal offers, events, and exclusive access to brand partnerships & experiences —while partnering with IT, Digital, and Product teams to deliver new capabilities across POS and e-commerce. Kelly’s team has achieved double-digit growth in the program since national launch in 2021 and delivered key initiatives such as a loyalty engine re-platform and the launch of member-exclusive in-app shopping. Prior to Bath & Body Works, Kelly led North American loyalty programs at Designer Brands and held consulting roles focused on customer engagement and experience design strategy.

Emma Danon, Sr. Analyst Digital Innovation & Partnerships, Burger King

Emma is on the Digital Innovation & Partnerships team at Burger King. Her work utilizes data-driven insights and cross-functional collaboration to support high-impact strategic partnerships and digital growth initiatives that align with Burger King’s brand vision and broader digital transformation strategy.

Lucho Romero, Manager - Hilton Honors Operations, Hilton

Lucho Romero is a Manager within the Loyalty and Customer Engagement team at Hilton. With a strong background in loyalty technology and strategic planning, Lucho has been instrumental in driving innovation and enhancing the Hilton Honors program. Utilizing Phaedon's Tally platform, Lucho has streamlined operational efficiencies and partnered cross-functionally within Hilton to drive loyalty performance and execution. Having been with Hilton for 17 years, Lucho fosters a culture of continuous improvement and excellence within the team, ensuring that Hilton Honors members receive exceptional experiences. His dedication to technology strategy and passion for delivering outstanding results make him a valuable asset to the organization. Lucho's innovative mindset and commitment to excellence continue to drive the success of Hilton Honors.
 

Monica Stevenson, Strategic Partnership Manager, Petro-Canada

Monica Stevenson is a collaborative, results-driven marketing leader with deep expertise in partnerships, loyalty strategy, customer engagement, and product development.  In her role as Strategic Partnership Manager at Petro-Canada, she has been instrumental in supporting the evolution of the Petro-Points loyalty program and manages our newest strategic relationship with Canadian Tire Corporation. Outside of work, Monica enjoys spending time with her family and travelling around the world whenever she can.