Agenda & Speakers

Diane Eichler, Senior Vice President of Marketing, Kampgrounds of America

Diane Eichler, a seasoned marketing, branding and public relations executive, has worked in almost every marketing vertical over the last 25 years. Currently, she serves as the Senior Vice President of Marketing at Kampgrounds of America, Inc. – a role she was promoted to in January 2023 after joining the company the previous September. There, she guides the marketing department, focused on maintaining and expanding the presence of the KOA brand within the outdoor hospitality and lifestyle space. National creative, sales marketing, local marketing, loyalty programs, corporate partnerships, public relations, social media and marketing technology all fall under her purview.
 
Before her time with KOA, Diane founded and served as the President of Decibel Blue, gaining valuable experience in branding, marketing, advertising, and public relations on both the client and agency sides. She has worked with major players across almost every industry, including Real Estate, Technology, Banking and Finance, Healthcare and Wellness, Non-Profit, Education, Automotive, Sports and Entertainment, Telecommunications, QSR, Retail, Law, Broadcasting, and Hospitality.
 
Diane launched her career in Los Angeles, working at the acclaimed design agency COY. She moved to Toyota Motor Sales as a Director of Marketing and then was the agency lead for the North American launch of the Toyota Celica, Spyder, and ECHO. As the Director of Communications for Realty Executives International, she supervised teams in developing internal communications and media relations campaigns. As Director of Client Services at SHR Perceptual Management, she worked closely on branding the agency’s marquee accounts, including Andre Agassi, Apple, and Alaska Airlines.

Diane actively participates in philanthropic initiatives including participation with the Juvenile Diabetes Research Foundation’s Rocky Mountain Chapter, HomeAid Colorado, The Heard Museum, Suns 88 Charities, Colorado Women’s Chamber of Commerce, Planned Parenthood, Denver BASICS, Sojourner Center and Phoenix Art Museum.
 
Diane is a Public Relations Society of America’s Counselors Academy member, a network of industry-leading senior-level PR agency owners, and Public Relations Boutiques International. She holds a Bachelor of Arts from Scripps College in Claremont, California.

Janelle Price, Senior Market Manager, TELUS

Janelle Price is the Senior Market Manager at TELUS leading the go-to-market strategy for TELUS Rewards. In this role, Janelle focuses on how to build awareness, drive customer engagement, and personalize the value proposition of the Rewards program across all TELUS channels. Janelle graduated with her Bachelor of Commerce degree from the University of Calgary and joined TELUS where she has supported a diverse array of marketing roles over the last 5 years in various areas of the business, such as app product development, channel and sales strategy, and TV content engagement.
 
In her free time, Janelle can be found hiking and exploring the Rocky Mountains near her home of Calgary, Alberta, Canada.
 

Jennifer Gonzalez, CRM & Loyalty Manager, Giant Food

Jennifer is the CRM and Loyalty Manager at Giant Food, the leading grocer in the Washington metropolitan area, with 165 stores throughout Washington D.C., Delaware, Maryland, and Virginia. She leads personalization strategy and implementation working to drive sales, build loyalty, and amplify the customer experience.

Jennifer helped launch Giant’s digital loyalty program, Flexible Rewards, which has been recognized by Newsweek as one of America’s Best Loyalty Programs for three consecutive years, since its debut in 2020.

Jennifer lives in Havre de Grace, Maryland, named “one of the best small towns to visit in America” by Smithsonian Magazine. She and her husband John enjoy traveling, boating and all things outdoors.
 

Natalia Duane, Loyalty & CRM Specialist, Giant Food

Natalia is a CRM and Loyalty Marketing Specialist at Giant Food, where she combines her love for food with her interest in consumer behavior and analytics. As someone who grew up in 8 countries, and studied in Hong Kong for university, Natalia is curious about the world and all its opportunities. Her greatest passion lies in sustainability, and her life goal is to positively impact the environment and society.
 

Stephanie Sayfie Aagaard, Collaborative Innovator General, Bal Harbour Shops ACCESS

Stephanie Sayfie Aagaard serves as the Collaborative Innovator General at Whitman Family Development and Bal Harbour Shops in Miami, Florida. She founded the ACCESS Membership and Rewards Program to celebrate the Shops’ loyal customers on their curated journey through the roster of retail, restaurants and luxury partners. Steph developed the Bal Harbour Shops app and created the Virtual Series for the company as well. She heads up the sponsorship program as well as creates innovative programming for the Shops. She secures external partnerships and produces large scale partner events including the Official Miami Super Bowl Host Committee VIP Party at Bal Harbour Shops for more than two thousand notables from the worlds of business, entertainment, media, sports and fashion.

Stephanie has collaborated with Bal Harbour Shops for decades before she joined the official team. While serving as Senior Director of Major Gifts, Corporate Relations, Marketing and Events at the University of Miami’s The Miami Project to Cure Paralysis and The Buoniconti Fund, Steph created Destination Fashion, an interactive entertainment and fashion event at the Shopping Center.

In Steph’s spare time, she has covered the social, celebrity, sports, fashion and charity scene in South Florida for her Steph Sez column every Sunday in The Miami Herald for more than twenty years. Steph created, produced and hosted her own entertainment television show, Steph Sez, where she interviewed boldfaced names from George Clooney to Tiger Woods to Mikhail Gorbachev. 

She also hosts the monthly Steph Sez Book Club with Books & Books. Stephanie has received numerous accolades during her career and for philanthropic work from many organizations. Stephanie is married and is the proud mother of two sons.  

Zahra Lakhani, Senior Director Digital & Loyalty Personalization & Analytics, Tim Hortons

Zahra is data-centric decision-maker with experience leading teams to innovate, grow revenue, and optimize profitability.  Zahra has worked in various leadership roles during her time at Tims, spanning restaurant development, format innovation, and now digital.  Zahra was previously with Starwood Hotels in the New York area, leading Revenue Management Strategy for North America. She started her career at Ernst & Young as a CPA and has an MBA from Columbia Business School.

In her free time, Zahra enjoys working out, taking her two daughters to gymnastics, and trying out new restaurants.