Loyalty Expo Conference Assistance

Chat about your conference question

We're sorry, chat is currently unavailable

Chat hours are listed below.

Monday - Friday: 08:30AM ET- 05:30PM ET
Saturday - Sunday: Closed

It is currently

Call or e-mail about your conference question for:

 513.901.0063
 [email protected]

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Creative Campaign

Leading up to Tuesday’s Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 

Speakers

Allie Porter, Loyalty Program Leader, Domino's

Allie Porter is the Loyalty Program Leader on the digital marketing team at Domino’s Pizza. She serves as the primary point of contact for rewards member experiences and program enhancements. Allie works cross-functionally with Advertising, Strategy/Insights, Information Technology and agency partners to ensure program success.  With a unique background in analytics and creative design, she identifies areas of opportunity within the online and offline customer journey, leads A/B testing plans and implements winning concepts that drive both program KPIs and positive customer experiences.  Moving forward, she’ll be leading enrollment focused initiatives.

Allie came to Domino’s from the agency side of the business, with clients in the automotive and homebuilding verticals.  Her past roles in account management included traditional and digital marketing campaigns.
Allie holds a Bachelor of Arts from the University of Michigan with two majors: Communication Studies and Political Science.  In her free time, she enjoys crafting, working out and cleaning/organizing.  And time with her pup, Steel!

Kyla Kappers, Marketing Director, Ally Financial

 Kyla Kappers leads marketing strategy for Ally CashBack Credit Card as well as strategic initiatives and campaigns focused on strengthening emotional ties with the enterprise customer base. Her responsibilities include strategic planning, brand strategy, product positioning, campaign development, channel optimization and program measurement. Kyla is an Ohio native who enjoys traveling and spending time in the outdoors with her husband and son.

Rachel Schilowitz, Marketing Manager, Mountain Dew

Rachel Schilowitz (SOM ’15) is currently a Marketing Manager at PepsiCo, working on long term innovation and strategy for the Mountain Dew brand coming up with new ways to inspire and excite Dew Nation, whether through bold flavors or new loyalty platforms. Prior to PepsiCo, she worked in product development at OXO, a kitchen and household gadgets company known for its ergonomic and innovative products. She graduated from Columbia University and Yale School of Management. She lives with her husband Daniel and three children in Stamford, CT. 

Megan Audette, Marketing Strategy Lead, Ally Financial

Megan Audette is a marketing leader responsible for marketing strategy and integrated campaigns for Ally Bank Deposit products. In this role she leads a cross-functional marketing team focused on driving growth through full funnel, disruptive marketing across TV, digital, social and CRM.  When not working, the Wisconsin native enjoys spending time with her husband and children, traveling and attending sporting events.

J.P. Furst, Marketing Manager, Sony Corporation of America

J.P. Furst is a Marketing Manager at Sony Corporation of America.  He has 15+ years of marketing experience across multi-faceted positions in consumer brand loyalty and sports and entertainment marketing. 

J.P. leads Sony Rewards internal and external partnerships on behalf of Sony Pictures Entertainment to deliver seamless experiences that strengthen consumer engagement and emotional connection to the brand.  J.P.’s blend of experience across marketing and technology coupled with consumer-focused methodologies has helped him lead several successful multi-channel marketing campaigns and the development of new marketing tools and technology platform enhancements.

Agenda Overview

Recent Tweets