Allie Porter, Digital Marketing Specialist, Domino's
Allie Porter is currently a Loyalty Specialist on the digital marketin
g team at Domino
’
s Pizza. She serves
as the primary point of contact for rewards member experiences and program enhancem
ents
.
Allie
works cross-functionally with Advertising, Strategy/Insights, Informati
on Technology and agency
partners to ensure program success.
With a unique background in analytics and creative design, she
identifies areas of opportunity within the online and offline customer jo
urney, leads A/B testing plan
s
and implements winning concepts that drive both program KPIs and posit
ive customer experiences.
Allie came to Domino
’
s from the agency side of the business, with clients in the automotive and
homebuilding verticals. Her past roles in account management included
traditional and digital
marketing campaigns.
Allie holds a Bachelor of Arts from the University of Michigan with t
wo majors: Communication Studies
and Political Science.
Allie Porter is currently a Loyalty Specialist on the digital marketing team at Domino’s Pizza. She serves as the primary point of contact for rewards member experiences and program enhancements. Allie works cross-functionally with Advertising, Strategy/Insights, Information Technology and agency partners to ensure program success. With a unique background in analytics and creative design, she identifies areas of opportunity within the online and offline customer journey, leads A/B testing plans and implements winning concepts that drive both program KPIs and positive customer experiences.
Allie came to Domino’s from the agency side of the business, with clients in the automotive and homebuilding verticals. Her past roles in account management included traditional and digital marketing campaigns.
Allie holds a Bachelor of Arts from the University of Michigan with two majors: Communication Studies and Political Science.