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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Creative Campaign

Monday, September 19, 2022 - 4:30 PM - 5:30 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Creative Campaign
To stand out from the crowd, customer loyalty demands creativity. Considering the number of programs bombarding consumers today, only the most distinctive campaigns succeed in breaking through the static to stand on their own as unique entries in the hearts, minds, and inboxes of consumers. This category rewards brands thinking outside the box to engage these consumers in new and innovative ways through short-term campaigns.


Amanda Dennis, Vice President of Digital Marketing, AMC Theatres

Amanda Dennis is the Vice President, Digital Marketing for AMC Theatres – the largest movie theatre exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. 

AMC has historically and repeatedly propelled innovation in the exhibition industry such as through the launch of power-recliner seats, delivering enhanced food and beverage choices and ordering experiences including mobile preorder, generating greater guest engagement through its loyalty and subscription programs, creating incredible ecommerce experiences through its website and mobile apps, and offering premium large format experiences while playing a wide variety of content including the latest Hollywood releases and independent programming. 
In her role, Amanda leads AMC’s digital marketing efforts and is focused on creating positive, immersive, and revenue generating experiences via digital platforms, guest communications, and media.  With more than two decades of experience working with some of the world’s biggest and best brands, Amanda not only knows how to grow engagement and conversions, she knows how to deliver digital innovation. Amanda credits her eternal optimism, constant curiosity, and her love of people for her successes.  

Anil Mansukhani, VP of Loyalty Marketing, MGM Resorts International

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 

Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Ashley Smith, CRM/Loyalty Marketing Manager, Dave & Buster's

Ashley Smith is a Loyalty and CRM leader who has experience in building and managing loyalty programs through mobile app experiences. As a Marketing Professional with 7+ years of experience, she has had the opportunity to work with popular loyalty programs such as Shell Fuel Rewards and joined Dave & Buster’s in 2020 as their CRM/Loyalty Marketing Manager to launch & manage their new loyalty program, D&B Rewards. Her expertise is the ability to create marketing strategies that will drive revenue and profit through increased visitation frequency and execute creative campaigns to keep members engaged in the program.

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Melanie Butler, Manager - Loyalty Strategy, Giant Food

Melanie graduated in 2008 from Millersville University in Pennsylvania with her bachelor’s degree in Secondary Education and earned her master’s degree in Business Administration from Elizabethtown College in 2016. 
Melanie began her grocery retail career in 2010 with the Ahold Delhaize family of Brands (Ahold USA at the time).  In her 12-year tenure, she has held positions in Promotion Execution, Health & Wellness Marketing, Fresh Category Marketing, Digital Marketing, and Loyalty and CRM - coordinating cross-channel content and marketing plans across the organizations she has supported. 

In 2019, she moved into her current role as Loyalty and CRM Strategy Manager for Giant Food, building plans with her team that focus on customer acquisition and retention, with a focus on digital growth across platforms.    

Melanie lives in Owings, Maryland with her husband, John and son, Owen.  They enjoy cooking, exploring new cities and spending as much time as possible close to the water, especially with their dog, Winston.

Peter McDowell, Digital Product Manager, Dave & Buster's

Peter McDowell is the Digital Product Manager – Mobile Apps at Dave & Buster’s, leading all mobile app efforts to increase revenue & engage with guests through these channels.  Previously, Peter has worked in software development, as an entrepreneur, and consultant with various industries with companies of all sizes.  He is an alumnus of SMU’s Lyle School of Engineering and Texas’s McCombs School of Business where he recently received a Master’s in Technology Commercialization.

Ryan Draude, Head of Loyalty & CRM, Giant Food

The current Head of Loyalty & CRM for Giant Food, Ryan Draude has invested his career in the evolution of long-term customer relationships made through the benefits of loyalty & retention programs.

With Giant, he is responsible for fostering the customer relationships with prospective and current shoppers across omnichannel interaction points and forging the path toward benefits and experiences that serve millions of shoppers who shop both in-store and via eCommerce across the Mid-Atlantic.

Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.

Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s customer engagement efforts via his delivery of the first true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty, marketing, and financial leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.

He is also an Adjunct Professor at Georgetown University, teaching Loyalty Strategy within their Hospitality Leadership program at the Master’s level for the past four years.

Traci Mason, Vice President of Brand Marketing , MGM Resorts International

Traci is a brand marketing executive who specializes in building and managing portfolios of brands that deliver on consumer needs. In her career, Traci has managed brands ranging in size up to $1B and has specialized in categories like consumer-packaged goods, sports, entertainment and hospitality. Traci is currently the VP of Brand Marketing at MGM Resorts International where she is responsible for the development and oversight of corporate brand strategy and marketing activation. Prior to joining MGM, Traci spent time at a startup where she built a multi-million-dollar brand from concept ideation to product development to launch within one year. She also volunteers as the Chief Marketing Officer for the Las Vegas Business Academy, a non-profit organization that is dedicated to building the future leaders of Las Vegas.  And Traci is an active mentor for the UCLA Anderson School of Management Women’s Business Connection building on her passion for mentoring and talent development. 

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