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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Wednesday, October 27, 2021 - 8:45 AM - 9:45 AM
The finalists competing in the 2021 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards dinner on October 27 (Loyalty360 Award finalist and Loyalty360 member-only). 

Category Description - Customer Loyalty Innovation and Transformation
Brands with successful customer loyalty and experience strategies understand that should never be a “set it and forget it” approach. Marketers always need to anticipate their journey and actively consider “what’s next.” As many brands look to improve, update, or revamp their loyalty strategies, other brands are embracing formal customer loyalty strategies for the first time, understanding the strategy’s value as a way to identify, engage, and reward their best customers. Finalists in this category have successfully demonstrated that their loyalty launches (or re-launches) have resulted in a measurable increase in customer loyalty, engagement, and/or satisfaction while also proving themselves as a valuable brand differentiator. Please note, program launches, revamps, or re-launches must have occurred in 2019, 2020 or 2021.

Speakers

Derek Whitworth, Managing Director - Marketing & Loyalty Optimization, Air Canada

Derek Whitworth currently serves as Managing Director, Marketing & Loyalty Optimization at Air Canada. In this role, he holds overall accountability for Aeroplan program management & performance optimization, along with CRM planning, member data planning & intelligence, and marketing operations. His team was responsible for many of the features which were delivered when the fully-transformed Aeroplan launched in November 2020. In connection with this, Derek was also part of the leadership team whose work resulted in the reacquisition of Aeroplan in 2019. Derek has 15 years of experience in travel and loyalty, working at Air Canada, Citigroup, and Star Alliance in a range of roles across loyalty, eCommerce, and customer experience strategy. He holds Bachelor of Arts degree in Art & Archaeology from Princeton University, as well as a Master of Business Administration from Emory University.
 

Jason Scoggins, Director of Loyalty & CRM, Chipotle

An industry leader with more than 20 years marketing and management experience, Jason is passionate about connecting consumers and brands through engaging content and programs. In his current role at Chipotle, Jason oversees CRM strategy and related customer engagement. Most recently, Jason launched Chipotle’s loyalty program, Chipotle Rewards, a key enabler of Chipotle’s digital ecosystem influencing customer behavior. With innovative programs like a Venmo partnership at launch and Guac Mode, the program has grown to more than 24M members in just over two years.
 
Prior to Chipotle, Jason led loyalty and CRM programs for companies including, TGI Fridays, JCPenney, and Southwest Airlines. Prior to moving client-side, Jason was on the agency-side working on CRM programs for brands such as Nestlé, GlaxoSmithKline, EDMC and Galderma Laboratories.  Jason holds an undergraduate degree from the University of Oklahoma and an MBA from the SMU Cox School of Business.
 

Heny Gabay, VP FLX, Foot Locker

Heny Gabay is an accomplished marketing executive with global leadership expertise launching, revitalizing and growing brands for large publicly traded companies in a wide range of industries. She has the distinctive ability to leverage, integrate and monetize loyalty programs, to gain market share and deliver profitable business growth. She is highly regarded for managing and influencing large multi-cultural and multi-functional teams to deliver results that exceed expectations. 
 
Heny joined Foot Locker Inc. in January 2021, and is responsible for the global FLX loyalty program. Her loyalty experience is grounded in the hospitality industry, where she spent the last 14 years, in progressively more senior marketing and strategy roles at Wyndham Hotel Group and Club Quarters.
 
Heny earned her MBA from The Wharton School and earned a MSc degree in Digital Media Marketing from NYU. She is a Board Member and the Treasurer of Pantomonium Productions, a not-for-profit organization serving under-privileged children in New York City.
 

Ryan Mitchell, Director – Loyalty Marketing, Hertz

Ryan Mitchell is the Director of Global Loyalty at Hertz, where he leads the strategy for the Hertz, Dollar and Thrifty loyalty programs. He has more than 16 years of marketing and communication experience in three industry verticals including consumer product goods, restaurants and travel. Mr. Mitchell prides himself as a brand builder who puts customers first with strategic programs and unique offerings. A natural optimist, who is passionate about mentoring others and has extensive experience building teams of successful and happy people. He has worked for notable, premium brands including Ruth's Chris Steak House, Marlboro and Hertz, to name a few. Mr. Mitchell holds a Bachelor's in Marketing, a Master's in Sports Business Management and a Juris Doctorate all from the University of Florida. He lives in southwest Florida with his wife and three children, and can usually be found on the football, soccer or baseball fields.
 

Agenda Overview

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