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Home  Agenda   Loyalty360 Awards Finalist Presentations: Customer Insights and Metrics

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Insights and Metrics

Monday, September 19, 2022 - 3:15 PM - 4:15 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Insights and Metrics
The Customer Insights and Metrics category focuses on the brand’s accessibility, measurement, and management of customer data - internally and externally - and how marketers are managing that data to create longterm customer loyalty. Strong entries in this category will demonstrate a brand putting the customer first by leveraging metrics, including customer data (first-party/zero-party data), voice of the customer, customer feedback, CRM, and market research, with the proven end result of increased customer loyalty.

Speakers

Janelle Price, Marketing Manager, TELUS

Janelle Price is the Marketing Manager at TELUS leading the go-to-market strategy for TELUS Rewards, the only points-based loyalty program offered by a telco in Canada, with over 1.5 million members. In this role, Janelle focuses on how to build awareness, drive customer engagement, and personalize the value proposition of the Rewards program across all TELUS channels. Janelle graduated with her Bachelor of Commerce degree from the University of Calgary and joined TELUS where she has supported a diverse array of marketing roles in various areas of the business, such as app product development, channel and sales strategy, and TV content engagement. 
 
In her free time, Janelle can be found hiking and exploring the Rocky Mountains near her home of Calgary, Alberta, Canada. 
 

Kristina Parag, Associate Marketing Manager- 1PD Acquisition and Consumer Retention Strategy, Johnson & Johnson

Kristina has worked at Johnson & Johnson Consumer Health for over 6 years in a variety of cross-functional roles. She has been able to touch every single one of J&J’s consumer brands. She began her career in Customer Development, then moved into Supply Chain, and finally Marketing. Within the Marketing organization, Kristina has influenced the BAND-AID digital strategy, shaped Health & Wellness Shopper initiatives at Walmart & Sam’s Club, built the 2022+ Aveeno innovation strategy, and led 1PD engagement & retention strategy. 

In her current role as Associate Marketing Manager- 1PD Acquisition and Consumer Retention Strategy, Kristina leads the Care Club loyalty program and is responsible for shaping the 1PD and loyalty strategy for 25+ iconic consumer brands. Throughout the past year, Kristina has been able to educate the organization on the importance of 1PD and using it to engage and retain consumers, while increasing lifetime value. She has activated email journeys for each brand, empowered the brand teams to test and learn various vehicles for collecting 1PD with new consumer value exchanges, and pioneered merging paid & owned communications linked back to specific email campaigns.  

Kristina holds a BA in Marketing from The College of New Jersey and an MBA from Saint Joseph’s University. 

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Tapan Vaidya, CEO of PJP Investments Group (Papa Johns United Arab Emirates/Saudi Arabia/Jordan & Iraq), Papa John's

BSc in Mathematics from St. Xavier’s College & a Business Diploma from NMIMS, Mumbai, India, Tapan started working in restaurants from his University days – loved his work so much, he never left the industry. 

Now a veteran in the industry & on Caterer Middle East Power 50 List 2020 & 2021; RetailME ICONS awardee for 2021; Tapan is currently CEO of PJP Investments Group, owner-operators of Papa Johns in the UAE, KSA, Jordan & Iraq. With 36 years’ experience across Middle East & India, Tapan has been associated with the development of hundreds of restaurants across these markets with brands including Papa John's, Chili’s, Burger King, Pizza Hut, Outback Steakhouse… it is a long list. Currently focused on developing and expanding Papa John's in the UAE and Saudi Arabia, Tapan is keen to give back to the industry from his deep knowledge and hands on experience. He is also on the Advisory Board of UAE Restaurant Group, a not for profit organization patronized by UAE Chamber of Commerce, the voice of the industry in UAE. The current crisis that the industry has now faced for almost two years, Tapan has dug deep to bring new insights and creative solutions in handling his business. 

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