Barbara Hagen, VP of Sales and Marketing, Thriftbooks
Barbara Hagen is the Vice President of Sales and Marketing at
ThriftBooks, the world’s largest online independent seller of used books. She is a data-driven marketer with an exceptional track record of success at Fortune 100 companies spanning the retail, CPG, and tech industries including executive marketing positions at Microsoft, Target, and Best Buy. Hagen brings 20+ years of experience with proven expertise in retail and consumer marketing; brand strategy; multichannel marketing; segmentation and analytics; consumer insights; and media and communications.
She has an undergraduate degree in marketing from Syracuse University, an MBA in international marketing from NYU’s Stern School of Business, and a Master of Science in data analytics, also from NYU’s Stern School.
Originally from the East Coast, Hagen kept moving west, living in Minneapolis for several years, and settling down in sunny Seattle (yes, for three months!) with her husband, twin college-bound teenage girls, 14-year-old professional acting son, and their two overly loved cats, Bubbles and Bella.