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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Tuesday, May 9, 2023 - 11:10 AM - 12:10 PM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Analytics, Insights, and Metrics
The Customer Analytics, Insights, and Metrics category focuses on the brand’s accessibility, measurement, and management of customer data - internally and externally - and how marketers are managing that data to create long-term customer loyalty. Strong entries in this category will demonstrate a brand putting the customer first by leveraging metrics, including customer data (first-party/zero-party data), voice of the customer, customer feedback, CRM, and market research, with the proven end result of increased customer loyalty.


Barbara Hagen, VP of Sales and Marketing, Thriftbooks

Barbara Hagen is the Vice President of Sales and Marketing at ThriftBooks, the world’s largest online independent seller of used books.  She is a data-driven marketer with an exceptional track record of success at Fortune 100 companies spanning the retail, CPG, and tech industries including executive marketing positions at Microsoft, Target, and Best Buy. Hagen brings 20+ years of experience with proven expertise in retail and consumer marketing; brand strategy; multichannel marketing; segmentation and analytics; consumer insights; and media and communications. 

She has an undergraduate degree in marketing from Syracuse University, an MBA in international marketing from NYU’s Stern School of Business, and a Master of Science in data analytics, also from NYU’s Stern School.
Originally from the East Coast, Hagen kept moving west, living in Minneapolis for several years, and settling down in sunny Seattle (yes, for three months!) with her husband, twin college-bound teenage girls, 14-year-old professional acting son, and their two overly loved cats, Bubbles and Bella.

Carrie Trotter, Vice President of Loyalty CRM and Partnerships, AMC Theatres

Carrie Trotter is the Vice President of Loyalty, CRM and Partnerships for AMC Theatres, which is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming.
In her role, Trotter leads AMC’s efforts to enhance experiences for their guests through AMC Stubs loyalty program, guest analytics, customer research and strategic partnerships. AMC Stubs has over 28 million households enrolled for benefits for every movie fan and enables a personalized, targeted marketing effort for those guests from a digital and in-theatre experience. Prior to AMC, she guided various retail clients on how to be on the inside track – inside the mind of the consumer, the needs of her partners and on the edge of innovation.  She’s passionate and enthusiastic about every movie, every theatre location and, of course, every movie snack!

Claudia Infante, Senior Vice-President of Revenue Strategy, Margaritaville

Claudia is a consummate hospitality professional with a career that spans 25 years. Her field experience ranges from technology, reservations, e-distribution, revenue management, operations, digital marketing and data management. Her executive management and branding experience comes from a 10-year role with Hard Rock International where she opened and oversaw revenue and data strategy for 26 hotels around the world. In her 4+ years as Sr. Vice President of Revenue Strategy for Margaritaville, Claudia and her team have focused on future proofing the brand on all-things revenue, data, technology and loyalty.​
Claudia has extensive experience in the creation, deployment and optimization of initiatives that enhance the revenue capture and data processing power of the organization with staggering results. Claudia speaks regularly about data management and innovation at annual conferences. In her free time, she dances, knits and draws on walls with sharpie!

Davonne Raizor, Director of Loyalty and CRM, Margaritaville

Davonne Raizor is a seasoned Loyalty and CRM expert with extensive experience in designing and implementing effective customer engagement strategies. Holding over 20 years experience with Hard Rock International and 4 years of experience with Margaritaville, Davonne has a track record of driving revenue growth and customer retention for businesses across various industries. Davonne specializes in leveraging data analytics, customer insights, and segmentation to create targeted campaigns that maximize customer lifetime value. Her expertise includes loyalty program design, CRM software implementation, customer journey mapping, and marketing automation. Davonne is a results-oriented professional who is dedicated to delivering measurable outcomes.

Jason Whiting, Director of Membership - Benefits - Rewards and Operations, LEGO

As the head of member benefits, rewards, and operations, Jason oversees the strategic direction and execution of the LEGO VIP loyalty program across 34 countries and 26 languages.
For Jason, the success of any loyalty program hinges on understanding the passions of its members and rooting program design in strong company values. With this in mind, he and his team continuously expand the company’s offerings to address new markets, audiences, and an expanding base of passionate fans.
Prior to his current position, Jason led online marketing for the company’s D2C business, responsible for strategy and marketing leadership in CRM, paid search, affiliate, and content marketing supporting the LEGO Group’s ecommerce platform.
With 25 years of experience in the marketing industry, Jason is a veteran in both the client and agency sides, specializing in loyalty, CRM, digital, and experiential marketing. He has worked with a wide range of companies in both the B2B and B2C space, including Estee Lauder, AB InBev, the ANDYs, Ricoh/Savin, Honeywell, Tyco, Pfizer, and many others.

Jessica Veit, Manager of Member Engagement and Lifecycle Marketing, AMC Theatres

Jessica Veit is the Manager of Member Engagement and Lifecycle Marketing at AMC Theatres. She is focused on maximizing member engagement across all three tiers of the AMC Stubs program, which includes understanding key emotional drivers, benefit prioritization, lapsed member activation and acquisition opportunities. Prior to AMC, she led loyalty programs, promotions, and localized marketing for another well-known consumer-driven brand. She’s results-driven and focused while maintaining a positive attitude and excitement about the sensory experience that a bucket of delicious, buttery popcorn can evoke!

Stacy Moss, Director of Brand Marketing, Noodles & Company

Stacy is an accomplished marketing leader with over 15 years of experience. After graduating from the University of Arizona, Stacy moved to Colorado where she kick started her career in PR and then moved to ad agencies where she helped lead strategy and execution for food and beverage accounts including Domino’s, Jimmy John’s and Mike’s Hard Lemonade before taking her role as Director of Brand Marketing at Noodles & Company. Stacy has accelerated Noodles’ loyalty, CRM, paid media, and integrated marketing capabilities in her position. Stacy is passionate about building brands and challenging herself, and others, to come with fresh perspectives. 

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