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Home  Agenda   Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Monday, September 19, 2022 - 3:15 PM - 4:15 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Loyalty Innovation and Transformation
Brands with successful customer loyalty and experience strategies understand that should never be a “set it and forget it” approach. Marketers always need to anticipate their journey and actively consider “what’s next.” As many brands look to improve, update, or revamp their loyalty strategies, other brands are embracing formal customer loyalty strategies for the first time, understanding the strategy’s value as a way to identify, engage, and reward their best customers. Finalists in this category have successfully demonstrated that their loyalty launches (or re-launches) have resulted in a measurable increase in customer loyalty, engagement, and/or satisfaction while also proving themselves as a valuable brand differentiator. Please note, program launches, revamps, or re-launches must have occurred in 2021 or 2022. 

Speakers

Erin Levzow, Vice President of Marketing Technology, Del Taco

Erin Levzow is Vice President of Marketing Technology for Del Taco Restaurants. Prior to her current role Erin was the CMO for Marcus Hotels & Resorts. Levzow has served as vice president of customer relationship marketing (CRM), loyalty and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow’s extensive marketing and digital experience also includes serving as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas, Texas, and serving as vice president of marketing and technology for Freebirds World Burrito, where she oversaw the marketing initiatives for nearly 100 restaurant chains. Levzow began her career at Caesars Entertainment in Las Vegas and went on to work for MGM Resorts International and Palms Casino Resort & Palms Place Hotel and Spa.

She received a bachelor’s degree from Illinois State University and holds a Master’s Marketing Strategy Certificate from the Johnson Graduate School of Management at Cornell University.

Janaki Talati, Director - Financial Partnerships, Wyndham Hotels & Resorts

  

Jason Scoggins, Senior Director Loyalty & CRM, Chipotle Mexican Grill

An industry leader with more than 20 years marketing and management experience, Jason is passionate about connecting consumers and brands through engaging content and programs. In his current role at Chipotle, Jason oversees CRM strategy and related customer engagement. In 2019, Jason launched Chipotle’s loyalty program, Chipotle Rewards, a key enabler of Chipotle’s digital ecosystem influencing customer behavior. With innovative programs like a Venmo partnership at launch and Guac Mode, the program has grown to more than 29M members in just over three years.
 
Prior to Chipotle, Jason led loyalty and CRM programs for companies including, TGI Fridays, JCPenney, and Southwest Airlines. Prior to moving client-side, Jason was on the agency-side working on CRM programs for brands such as Nestlé, GlaxoSmithKline, EDMC and Galderma Laboratories.  Jason holds an undergraduate degree from the University of Oklahoma and an MBA from the SMU Cox School of Business.
 

Jennifer Guibert, Senior Director of Guest Insights, European Wax Center

Jennifer Guibert is the Senior Director of Guest Insights at European Wax Center where she delivers key business driving customer analytics. Jennifer is passionate about finding unique data-driven techniques to solving today’s complex business problems and building brands.

Since joining European Wax Center in 2020, Jennifer has designed and implemented EWC’s customer data foundation, research practices and EWC’s first 360-degree guest data platform critical in powering CRM activation, promotion optimization and loyalty. Prior to EWC, Jennifer has held a variety of analytical marketing roles including media measurement, digital analytics, customer loyalty, and CRM.

When not leading problem-solving analytics; Jennifer enjoys cooking, books and time outdoors with her husband and three dogs.
 

Kabir Sanwal, Manager - Marketing, SCENE+

Over the past 4 years Kabir has helped transform Scene+, one of Canada’s top loyalty programs, from an entertainment-focused program into a lifestyle program that rewards members for their everyday purchases across grocery, travel, retail, and more. In his current role, Kabir leads the marketing strategy for travel & sports partnerships, and integrated partner campaigns, where he works closely with existing partners to increase activity across the member base, and with new partners to integrate them into the program and build member awareness.

Kylie Taylor, Associate Marketing Manager- CRM & Loyalty, Del Taco

Kylie Taylor is a Loyalty and CRM leader who has experience in building and managing loyalty programs through experiential marketing and now mobile apps. As a Marketing Professional with 4+ years of experience, she has had the opportunity to work with exciting brands such as Coca-Cola, good2grow, and HeartGard + NexGard. Her passion and expertise lie within creating creative & memorable campaigns that drive revenue and increase customer frequency.
 
Kylie has a Bachelor of Science degree from Georgia State University. In her free time she enjoys traveling with her fiancé and cheering on Georgia Tech Volleyball.
 

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