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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Tuesday, May 9, 2023 - 9:55 AM - 10:55 AM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Loyalty Innovation and Transformation
Brands with successful customer loyalty and experience strategies understand that they should never take a “set it and forget it” approach. Marketers always need to anticipate their journey and actively consider “what’s next.” As many brands look to improve, update, or revamp their loyalty strategies, other brands are embracing formal customer loyalty strategies for the first time, understanding the strategy’s value as a way to identify, engage, and reward their best customers. Finalists in this category have successfully demonstrated that their loyalty launches (or re-launches) have resulted in a measurable increase in customer loyalty, engagement, and/or satisfaction while also proving themselves as a valuable brand differentiator. 


Aaron Jones, Director of Performance Marketing and Strategy, NFL

Aaron Jones has been at the NFL for seven years, and is currently focused on creating personalized experiences that build fan engagement.

Anil Mansukhani, Vice President of Loyalty Marketing, MGM Resorts International

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 

Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Connor Hurson, Loyalty Manager, Vivid Seats

Connor Hurson is the Loyalty Manager for ticket marketplace Vivid Seats, where he oversees the company’s industry-leading rewards program Vivid Seats Rewards. In this role he is responsible for the program’s marketing, product integration, program testing and optimization initiatives. Prior to joining Vivid Seats, he served as Manager, CRM & Loyalty, North America for Pandora, the world's largest jewelry brand where he elevated his channels to a top-three revenue and engagement driver for the business. Previously, Connor held various senior roles at Merkle, a leading data-driven customer experience management company, working within several verticals including FinServ, Retail, Pharmaceuticals and Technology. He holds a B.S. in Marketing from Saint Joseph's University Erivan K. Haub School of Business.  


Murilo Mello, Digital Product Manager, Tim Hortons

Murilo Mello is the Product Manager of Loyalty, Offers, Payments and Drive-Thru at Tim Hortons Digital. Working at RBI for the last 6 years, he is currently responsible for the roadmap, development, and execution of many digital innovations. With over 10 years of experience in software development and product management, he’s passionate about using technology to improve the customer experience and drive business growth. Murilo was born and raised in Sao Paulo, Brazil, and holds a BSc in Computer Science from Mackenzie Presbyterian University.

Robin Ruttle, Senior Director of Loyalty & Partnerships, Sonesta International Hotels

Robin Ruttle is the Senior Director of Loyalty & Partnerships at Sonesta Hotels International, where she oversees the Sonesta Travel Pass program, as well as strategic loyalty partnerships. Robin has over 15  years of brand, CRM, loyalty, and integrated marketing experience across many consumer-facing industries including retail, hospitality, consumer packaged goods, and media. Prior to joining Sonesta, Robin led the loyalty program at Stop & Shop, a leading grocer in the Northeast, with over 400 stores throughout NY, CT, RI, and MA. She designed and launched the company’s new loyalty program, Stop & Shop GO Rewards, which was recognized by Newsweek as one of America’s Best Loyalty Programs in 2021. Robin lives in Boston with her husband, Nabil, and their Havanese puppy Mocha Joe. In her free time, she enjoys running, visiting the MFA, reading (and watching) British murder mysteries, and traveling as much as possible.

Vincent Lee, Senior Manager of Digital Drive Thru, Tim Hortons

Vince is a process-oriented strategic thinker with experience developing digital products and optimizing the digital guest experience. Working at Tims for over 6 years, he’s held roles in both Operations and Digital functions, with his current focus on innovating the drive thru experience. With expertise in mobile, loyalty and AI technology, as well as restaurant operations, Vince’s specialty is in bringing to life solutions that mesh well with the restaurant teams that interact with guests daily. He has his HBA from Ivey Business School.

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