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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Employee Engagement & Impact

Tuesday, October 26, 2021 - 4:30 PM - 5:30 PM
The finalists competing in the 2021 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards dinner on October 27 (Loyalty360 Award finalist and Loyalty360 member-only). 

Category Description - Employee Engagement & Impact
An engaged employee is one of the most valuable resources a company can have. Creating this engagement, however, is much easier said than done and requires a culture of alignment that ensures that every employee is working together toward a shared goal of the larger brand identity. The winner of the Employee Engagement and Impact category will have built this culture and created an engaged workforce that knows what the brand promise is, where it’s going, and how it will get there.


Jay Hubbs, VP of Advertising - Marketing - Innovation and Analytics, Best Western Hotels & Resorts

Jay Hubbs is the VP of Advertising, Marketing, Innovation and Analytics overseeing Best Western’s customer-facing efforts including online and offline advertising and Best Western Rewards.   

Jay has over 25 years of experience in hospitality, travel, and digital marketing.  Prior to Best Western, Jay was with Remington Hotels in Commercial Services and Digital Marketing positions, and before that worked at Expedia, Starwood Hotels as well as hotel operations roles early in his career.  Jay has also built startup companies with consulting firm Scient and online review company ReviewPro, as well as entrepreneurial ventures.  

Jay holds an BS in Hotel Administration from Cornell University as well as an MBA from the Wharton School at the University of Pennsylvania.  In 2018 Jay was named to HSMAI’s Top 25 Most Extraordinary Minds in Sales & Marketing and sits on HSMAI’s America’s Board.   

Brian Beller, Sales Program Manager, Otter Products - OtterBox + LifeProof

Brian Beller is the Sales Program Manager at Otter Products (OtterBox + LifeProof.) As Program Manager, he is responsible for developing, deploying, and managing programs that enable sales. This includes loyalty, training, and CRM enhancements.

Brian joined Otter Products in 2012 and has had positions in Customer Service, Field Marketing, Sales, and Program Management. Before joining Otter, Brian spent over a decade in the fast-paced world of retail sales. His experience and expertise has helped to foster and create a unique loyalty program, Otter Rewards, that is helping to create sales associate advocacy with representatives selling OtterBox and LifeProof products.  This advocacy is directly correlated to driving profitable revenue for the company.

In his time away from work you can find Brian spending time with his wife and three children in the great outdoors of Colorado.

Jimmy Budnik, Vice President of CRM, Overstock

As Overstock’s Vice President of Customer Relationship Management (CRM), Jimmy Budnik leads a cross-functional team including customer analytics, IT development, and customer activation strategy. The CRM organization is dedicated to creating a shopping experiences designed to the preferences of each customer as well as grow the company’s loyalty program, Club O. His team strives to foster an enduring relationship with customers while promoting Overstock’s reputation as an award-winning and customer-centric online retailer.
Budnik began his career with the online retailer in 2008. Budnik started as a Senior Process Improvement Engineer after half a decade working as an Industrial Engineer, first with UPS and then with Homeshield. Budnik has held several positions in his time at Overstock. These roles included transitioning between multiple departments as a Chief of Staff, including Customer Care, Marketing, Merchandising, and the Office of the President. Budnik has also served as Vice President of Customer Care for three years. Since joining Overstock, Budnik has helped develop strategies and execute initiatives to drive growth and improve the customer experience in various leadership positions.

Brian Morrison, Director - Loyalty & CRM, Rexall Pharmacy Group Ltd.


Agenda Overview

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