Agenda & Speakers

Mostafa Boutajrit, Senior Director, Total Rewards and National Promotions, Caesars Entertainment

As the Sr. Director of loyalty and National Promotions, Mostafa Boutajrit is tasked with creating and driving programmatic changes and system enhancements for the Total Rewards program.  This includes Innovating Total Rewards in a profitable manner, increasing the value proposition and extending where members can earn and redeem Reward Credits. Be the consumer insight and innovation champion for Total Rewards, continuing to evolve the company’s award-winning loyalty program, in addition to marketing partnerships, new M&A and strategic alliances that extend the reach and perceived value of Total Rewards beyond Caesars’ owned and managed properties.

Kevin FitzPatrick, Director of Customer Marketing, GameStop

Kevin FitzPatrick serves as Director of Customer Marketing for GameStop Corp., the world’s largest specialty retailer of video games. In this role, Kevin leads the company’s PowerUp Rewards loyalty program strategy as well as analytics and consumer insights functions. Under his leadership, he re-branded and added a new membership tier to the PowerUp Rewards program. He continues to focus on creating a deeper understanding of the GameStop customer across all touch points to help drive program membership and value, positive member experience, and effective ways of communicating and targeting audiences.

Jaclyn Adams, Sr. Manager of Global Loyalty Marketing, IHG

A results-driven marketing professional, Jaclyn has over fifteen years of experience with both advertising agencies and corporate marketing teams working across consumer-facing and B2B clients and programs. While at InterContinental® Hotels Group (IHG), Jaclyn has led a variety of integrated global marketing initiatives to support hotel brands and the loyalty program, IHG® Rewards Club. In her current role, she is responsible for brand strategy, management and marketing of IHG® Rewards Club. Earlier this year, Jaclyn spearheaded the member engagement communications that provided a seamless experience for Kimpton® Karma members integrating with IHG® Rewards Club.
 
Prior to joining IHG®, Jaclyn was an Account Director at Brunner, where she led Account Management Teams for Atlanta Bread Company, Beazer Homes and SeaPak Shrimp Company. With over ten years of Agency experience, Jaclyn is well-versed in fostering relationships across the business and being a champion for bringing exceptional creative ideas to life.

​Frank Neumann, Sr. Director of Consumer Lifecycle Management & Loyalty, Vans

Frank Neumann is the Sr. Director of Consumer Lifecycle Management & Loyalty at Vans, responsible for strategy, development and execution of global programs that build lasting relationships with Vans consumers. Mr. Neumann is an expert in developing in-depth customer understanding and employing advanced data analytics to identify and capitalize upon game-changing business opportunities. With an extensive background in retail and CPG having held leadership positions at brands like Proctor & Gamble and Bath & Body Works, he is skilled in melding global CPG and retail business knowledge with changing market conditions, competitive analysis and emerging methodologies to drive innovation with sound, holistic insights.