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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Employee Engagement and Impact

Tuesday, May 9, 2023 - 9:55 AM - 10:55 AM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Employee Engagement and Impact
An engaged employee is one of the most valuable resources a company can have. Creating this engagement, however, is much easier said than done and requires a culture of alignment that ensures that every employee is working together toward a shared goal of the larger brand identity. The winner of the Employee Engagement and Impact category will have built this culture and created an engaged workforce that knows what the brand promise is, where it’s going, and how it will get there.


Christy Johnson, Senior Director of Branding, Certified Angus Beef

Connecting with consumers is the name of the game for Christy Johnson, Certified Angus Beef’s senior director of branding. In her role, she enjoys strategizing with design, media and advertising professionals to create pieces that resonate with the shopping audience, and developing the brand’s consumer loyalty program, Steakholder Rewards. A big part of her success comes from her love for research and passion for not just marketing, but marketing intelligently.
A cowgirl at heart, Christy originally joined the brand’s supply development team in 1997 after interning at cattle ranches and graduating from The Ohio State University with a degree in animal science. Her skills in coordinating events and training programs led her to a broader role with the marketing team, where she directed development of rancher profiles and video resources, and training programs for retailers, foodservice sales teams and restaurant waitstaff.
Christy resides in Dalton with her husband, Allen, and their four teenagers. After work hours, she’s usually found raising livestock and cheering on the kids at 4-H shows and sporting events.
Favorite beef cut: don’t judge her … it’s the tender filet mignon.

Erin Corrigan, Director of Digital Marketing, Donatos Pizza

Erin Corrigan is the Director of Digital Marketing for Donatos Pizza, which is based in Columbus, Ohio. With more than 20 years of experience in the realms of marketing, technology, data insights, and user experience, she leads Donatos' rewards strategy and implementation, and is heavily involved in the evolution of donatos.com and Donatos' mobile apps.

Jordan Sequeira, Customer Engagement & Loyalty Manager, IKEA Canada

Jordan Sequeira is a dynamic leader, driven by a competitive spirit and passion to grow along side a team anchored in trust. He takes pride in developing award winning marketing solutions that break through while keeping human insights at the core of the idea. Over the last 5 years he has been able to support IKEA Canada through market expansion, brand communication strategy, development and production, brand platform development and rollout and customer engagement and loyalty management. When he’s not assembling a KALLAX you can find him walking his two Siberian huskies or trying out a new recipe from TikTok.

Liz Tarantino, Digital Manager - Preferred Rewards Program, Bank of America

Elizabeth Tarantino is a Digital Manager at Bank of America for the Preferred Rewards Program that provides exclusive rewards for clients at Bank of America.  In her role as Preferred Rewards Associate Readiness program manager, she is responsible for building and coordinating initial and ongoing training efforts about the Preferred Rewards program for employees at Bank of America across the enterprise, ensuring engagement in all stages of the employee lifecycle. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motley Fool.

Liz began her career with Bank of America via MBNA in 2001 as a contact center associate in Brunswick, Maine.  Prior to her current role, she was an Academy Program Design Consultant for the Academy at Bank of America, responsible for development of continuing education materials and communications, specializing in sales and credit card related topics and initiatives.  Liz also coordinated as a Subject Matter Expert on project work and initiatives and updates impacting the Advanced Client Solutions Organization as well as the development of New Hire Education materials.  In her 21+ years of service Liz has served in various capacities at Bank of America including Academy Program Design Consultant, Team Leader, Sales and Support Specialist, ACEE, Credit Acquisition Lender and Associate New Hire Educator, and led training efforts through the Bank of America/MBNA merger. 

Liz grew up in and resides in Cumberland, Maine, where she is an active volunteer in her community, completing on average over 400 hours of volunteer service annually, and has been recognized with the President’s Volunteer Service Award for the past 17 years consecutively. Liz is passionate about community reinvestment and affinity activities. She is an Officer and board member for the Cumberland Farmer’s Club, recently completed a term as a board member for the Frannie Peabody Center and is a frequent AB+ plasma donor at the American Red Cross.  Liz has served as the Community Officer for the Bank of America Affinity group: Maine/New Hampshire LGBT+ Pride for over 5 years.

Megan Spaid, Manager of Consumer Loyalty & Advertising, Certified Angus Beef

As the manager of consumer loyalty and advertising for Certified Angus Beef, Megan Spaid works directly with the vice president of branding to develop key resources and drive initiatives that engage consumers with the brand. One of her biggest projects includes Steakholder Rewards™, a consumer-focused loyalty program released in January of 2020.

Megan came to the brand in 2017 after graduating from The Ohio State University’s honors program within the College of Food, Agricultural, and Environmental Sciences with a degree in agricultural communications and an agribusiness minor. Her time in school allowed her to intern with agricultural businesses, such as FLM+ and COBA/Select Sires, Inc. Her experience served her well as a marketing specialist and continues to do so in her current role.

Hailing from Sterling, Ohio, Megan isn’t far from her family’s farm, Double B Acres, where they raise Simmental-Angus cattle. She and her husband, Nate, live in Wooster and help on the farm in their spare time. Other hobbies include reading, attending musicals and plays, traveling, and taking pictures of friends and family.
Favorite beef cut: a classic filet mignon, unless her mom is cooking a beef roast with mashed potatoes.

Shawn Bloom, VP of Loyalty, Empire Company Limited

Shawn has over 20 years of progressive experience in loyalty marketing, CRM and loyalty management across multiple verticals including financial services, retail, entertainment and grocery. He is currently Vice President, Loyalty for Empire Company Limited, joining the organization in 2018. In this role, he is responsible for overseeing loyalty management, loyalty marketing and partnerships.   

Prior to Sobeys, he was Vice President at SCENE. While at SCENE he was accountable for the day-to-day operations of the SCENE program, for leading the program's digital strategy and for developing strategic partnerships. Prior to SCENE, Shawn was Director of the Hbc Rewards program, at the Hudson’s Bay Company. Before moving to the Hudson’s Bay Company, Shawn worked at American Express leading communications and partnerships for the Membership Rewards program. 

Shawn lives in Toronto and holds an MBA from the Schulich School of Business. 

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