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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Incentive and Reward Design

Wednesday, October 27, 2021 - 1:10 PM - 2:10 PM
The finalists competing in the 2021 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards dinner on October 27 (Loyalty360 Award finalist and Loyalty360 member-only). 

Category Description - Incentive and Reward Design
Rewards and incentives are typically a major component of any customer loyalty program. With the prevalence of offers, consumers can include rewards and incentive options in their decision-making process. If your rewards or loyalty membership perks are both unique and effective, we want to hear from you. Share your descriptions, results, and why you think your incentives stand out from the crowd.

Speakers

Heny Gabay, VP FLX, Foot Locker

Heny Gabay is an accomplished marketing executive with global leadership expertise launching, revitalizing and growing brands for large publicly traded companies in a wide range of industries. She has the distinctive ability to leverage, integrate and monetize loyalty programs, to gain market share and deliver profitable business growth. She is highly regarded for managing and influencing large multi-cultural and multi-functional teams to deliver results that exceed expectations. 
 
Heny joined Foot Locker Inc. in January 2021, and is responsible for the global FLX loyalty program. Her loyalty experience is grounded in the hospitality industry, where she spent the last 14 years, in progressively more senior marketing and strategy roles at Wyndham Hotel Group and Club Quarters.
 
Heny earned her MBA from The Wharton School and earned a MSc degree in Digital Media Marketing from NYU. She is a Board Member and the Treasurer of Pantomonium Productions, a not-for-profit organization serving under-privileged children in New York City.
 

Julio Salazar, Director of Channel Marketing, LG Electronics U.S.A.

Julio has 25+ years of experience in consumer electronics with a strong track record of developing and executing "Go to Market" and sell through plans while fostering successful partnerships across channels. Now at LG Electronics, Julio directs and leads the Home Entertainment Channel Marketing team to drive demand and profitable growth of consumer electronics via retail.com channels.

During the pandemic, content became more and more important as people were staying at home and binging on streaming video and gaming. To capitalize on this demand, Julio’s team launched a nationwide program for holiday 2020 where new TV buyers were able to choose their favorite streaming or gaming service as a reward for their purchase. The innovative partnership offered $100 in credit from 5 top subscription providers with the purchase of a new LG OLED or NanoCell TV. Thousands of happy customers enjoyed content on their new TVs immediately after their purchase and into the new year.
 

Karen Silveri, CX Manager - Premier Privileges & Luxury Standards, Lincoln

Karen Silveri is the Premier Privileges & Luxury Standards CX Manager at Lincoln Motor Company. Silveri has over 20 years of automotive experience, primarily working with luxury OEMs. After a hiatus from Ford Motor Company, Silveri returned in 2011 to work on the Lincoln brand. In her current role, she designs the Lincoln Access Rewards program — the first automotive rewards program focusing on the clients’ passions.

When Silveri rejoined Ford, her primary focus was to work with Lincoln retailers to change client experience at retail. The grassroots efforts she spearheaded, and her many successes, led her to her current role on Lincoln’s Client Experience team, designing and delivering the Lincoln Access Rewards program and leveraging it as an important opportunity for Lincoln to engage with clients.

Sean Weiss, Director of Loyalty Marketing & Analytics, Price Chopper Market 32

Sean has a 15+ year career with Price Chopper spanning marketing, merchandising, analytics, and accounting.  As Director or Loyalty Marketing and Analytics, Sean holds responsibility for consumer insights, targeting & personalization, offer activation, and program analysis across the retailer’s 130 locations in the Northeast.  

In the Summer of 2019, Sean led a team at Price Chopper that launched AdvantEdge Rewards, an evolution of the grocer’s fuel discount program.  In addition to fuel discounts, customers could now redeem for a discount off their total grocery bill.  In early 2021, they launched the AdvantEdge Rewards platform, a mobile-optimized site allowing customers to redeem their Rewards points online in a variety of additional new ways.  Customers can now redeem AdvantEdge Rewards points online as donations to local charities, to pay down student loans, to support local schools, or to enter sweepstakes for chances to win exciting prizes.  This evolution continues in late 2021, with even more new ways to earn and redeem Rewards coming soon. 

Ebru Ak, CRM Program Manager, Shell

She has been in Shell for 16 years working in various roles ranging from Customer Relationship Management, Loyalty Marketing & Operation, Global Marketing and Business Consultancy. She has been driving customer-centric initiatives such as Loyalty restructuring, the award-winning Shell Club Smart Extra Card launch in Turkey, the replacement of loyalty terminals and establishing a powerful CRM Programme with her team. As part of her passion for diversity and inclusion, she is taking roles in different community organizations and describes her purpose as ‘giving back to society’.  She is a strong supporter of workforce equality! Favorite quote: Be the change you wish to see in the world! 

Agenda Overview

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