Sean Weiss, Director of Loyalty Marketing & Analytics, Price Chopper Market 32
Sean has a 15+ year career with Price Chopper spanning marketing, merchandising, analytics, and accounting. As Director or Loyalty Marketing and Analytics, Sean holds responsibility for consumer insights, targeting & personalization, offer activation, and program analysis across the retailer’s 130 locations in the Northeast.
In the Summer of 2019, Sean led a team at Price Chopper that launched AdvantEdge Rewards, an evolution of the grocer’s fuel discount program. In addition to fuel discounts, customers could now redeem for a discount off their total grocery bill. In early 2021, they launched the AdvantEdge Rewards platform, a mobile-optimized site allowing customers to redeem their Rewards points online in a variety of additional new ways. Customers can now redeem AdvantEdge Rewards points online as donations to local charities, to pay down student loans, to support local schools, or to enter sweepstakes for chances to win exciting prizes. This evolution continues in late 2021, with even more new ways to earn and redeem Rewards coming soon.