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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Incentive and Reward Design

Leading up to Tuesday’s Loyalty360 Awards ceremony, the finalists competing in the 2019 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 


Rachel Schilowitz, Marketing Manager, Mountain Dew

Rachel Schilowitz (SOM ’15) is currently a Marketing Manager at PepsiCo, working on long term innovation and strategy for the Mountain Dew brand coming up with new ways to inspire and excite Dew Nation, whether through bold flavors or new loyalty platforms. Prior to PepsiCo, she worked in product development at OXO, a kitchen and household gadgets company known for its ergonomic and innovative products. She graduated from Columbia University and Yale School of Management. She lives with her husband Daniel and three children in Stamford, CT. 

Sonya Durante, Manager – Marketing, TELUS

Sonya Durante is a Marketing Strategist who thrives in developing innovative go-to-market strategies from discovery through delivery, and in building engaged teams.

In her current role at TELUS Communications, she supports a broad team dedicated to growing market share and customer satisfaction – which includes TELUS Rewards. With more than 12 years of marketing experience spanning industries such as technology, telecommunications, advertising, fashion, consumer products and beauty – she loves a new challenges & continual learning.

Sonya has a track record of success driving results, highlighted by industry awards such as the Georgie Award for Best Print Advertising with client Concord Pacific & the Lotus Awards for integrated Campaign for Tourism BC.  At TELUS, internally known as an innovator – she received a nomination for the Chloe ‘Women in Leadership’ Innovation award for her work driving forward multicultural marketing strategies.

Additionally, Sonya holds an MBA in strategy & marketing from the Sauder School of Business, at the University of British Columbia.

Julia Russell, Director of Loyalty Marketing, Verizon

Julia Russell is currently the Director of Loyalty Marketing for the Verizon Up loyalty program, responsible for the overall strategy and operations of the program. Verizon Up is an innovative, app-based rewards program that thanks Verizon customers through a variety of rewards ranging from everyday brand favorites to once-in a lifetime experiences. 

Prior to joining Verizon in 2018, Julia held the positions of Senior Director, Customer Engagement & Member Lifecycle and Senior Director, Global Loyalty Strategy & Innovation at Wyndham Hotel Group, where she was responsible for managing the value proposition, operations and global acquisition strategy across all channels for the Wyndham Rewards loyalty program.  Prior to joining Wyndham in 2013, Julia worked for American Express for 14 years in a variety of strategy, business development and product marketing roles.  Prior to American Express, Julia worked for the French Trade Commission, a division of the French Ministry of Economy, Industry and Employment, as a commercial attaché. 

Julia currently serves on the board of ment’or, a non-profit organization founded by Thomas Keller, Daniel Boulud and Jerome Bocuse to inspire culinary excellence and tradition in America.

Julia holds an MBA from The Wharton School, University of Pennsylvania, and a BA from Lehigh University. 

Eliot Hamlisch, Senior Vice President of Worldwide Loyalty and Partnerships, Wyndham Hotels & Resorts

Eliot Hamlisch serves as senior vice president, worldwide loyalty and partnerships at Wyndham Hotels & Resorts, one of the world’s leading hotel brand franchisors and hotel management services providers with more than 9,000 hotels across 80 countries under 20 hotel brands. In his role, Hamlisch oversees Wyndham Rewards, the company’s award-winning guest loyalty program, as well as its co-branded credit card, loyalty partnerships & sponsorships, rewards program marketing, and customer acquisition and retention efforts.
Previously, Hamlisch served as Wyndham’s head of global sales, overseeing a team of over 100 sales professionals tasked with generating more than $1B in annual revenue across the company’s worldwide hotel portfolio. He joined the organization in 2016 as vice president of sales innovation.

Prior to Wyndham, Hamlisch spent three years leading sales strategy and operations at Starwood Hotels and Resorts, where he was responsible for developing, executing and supporting strategic initiatives to drive profitable growth across the company’s North American portfolio.

Earlier in his career, Hamlisch held a number of strategic planning, business development and customer engagement positions with Deloitte Consulting and American Express Company. He graduated magna cum laude from Harvard College and received his Master's in Business Administration from Harvard Business School.

Agenda Overview

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