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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Incentive and Reward Design

Monday, September 19, 2022 - 4:30 PM - 5:30 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Incentive and Reward Design
Rewards and incentives are typically a major component of any customer loyalty program. With the prevalence of offers, consumers can include rewards and incentive options in their decision-making process. If your rewards or loyalty membership perks are both unique and effective, we want to hear from you. Share your descriptions, results, and why you think your incentives stand out from the crowd.


Jason Scoggins, Senior Director Loyalty & CRM, Chipotle Mexican Grill

An industry leader with more than 20 years marketing and management experience, Jason is passionate about connecting consumers and brands through engaging content and programs. In his current role at Chipotle, Jason oversees CRM strategy and related customer engagement. In 2019, Jason launched Chipotle’s loyalty program, Chipotle Rewards, a key enabler of Chipotle’s digital ecosystem influencing customer behavior. With innovative programs like a Venmo partnership at launch and Guac Mode, the program has grown to more than 29M members in just over three years.
Prior to Chipotle, Jason led loyalty and CRM programs for companies including, TGI Fridays, JCPenney, and Southwest Airlines. Prior to moving client-side, Jason was on the agency-side working on CRM programs for brands such as Nestlé, GlaxoSmithKline, EDMC and Galderma Laboratories.  Jason holds an undergraduate degree from the University of Oklahoma and an MBA from the SMU Cox School of Business.

Kate O’Shaughnessy Jung, Senior Director - Loyalty & Customer Insights, Chico’s FAS

Kate is a senior executive with a history of successfully developing strategy and delivering outcomes that exceed goals, including her most recent June 2022 relaunch of the loyalty experience across the Chico’s FAS sisterhood of brands.
Experienced creating and leveraging customer data to inform business strategy, Kate has a track record of consumer file growth and revitalization. Kate led marketing for the Canadian based Tim Hortons quick serve restaurant’s U.S. expansion early in the decade and then left to take on a revitalization effort at specialty retailer EXPRESS through its reinvention of loyalty in 2017. Last year, Kate joined Chico’s, FAS for the unique opportunity to redesign the loyalty benefit structure and branding across three brands: Chico’s, White House Black Market and Soma.

In addition to her loyalty expertise, Kate is also an innovative insights leader who reads consumer trends and then mines the customer files of each through qualitative and quantitative means to help the business understand how to exploit or protect themselves from macro trends.
Kate is collaborative partner who believes in staring with data, creating simple solutions and setting clear and measurable goals for growth. This enables team members across the organization embrace the objective, know their role and drive performance.  
Kate embraced virtual work at Fort Myers, FL based Chico’s, FAS and lives in Columbus, Ohio with her husband and two son James (10) and Teddy (9).

Márton Homola, Group-Level Head of Loyalty/Digital Channels & CRM, MOL Group

Márton is the Group-level Head of Loyalty, Digital Channels & CRM at MOL Group, which a leading integrated Central Eastern European oil and gas corporation with retail assets in 9 countries. Beside the business management of loyalty on regional level, he is the commercial leader of digitalization of loyalty programs from plastic card-based earn & burn structures to mobile application-driven solution with high-level marketing automation and personalization. 

Before MOL Group, he gained 15 years of experience in the telecommunication industry holding leadership positions in product management, pricing, digital transformation, B2B marketing and digital product development as part of Telenor and lately PPF group. 

During his whole career, he has always been seeking for solutions which make customers’ life easier, more efficient or convenient by finding the spot where the market needs and company goals meet. He was responsible for many tariff portfolio deployments including development of brand new customer journeys and CRVM strategy implementation, launch of new and innovative products in the field of IoT and Cloud and also implementation of digital loyalty programs in several countries. 

Megan Spaid, Manager - Consumer Loyalty & Advertising, Certified Angus Beef

As the manager of consumer loyalty and advertising for Certified Angus Beef, Megan Spaid works directly with the vice president of branding to develop key resources and drive initiatives that engage consumers with the brand. One of her biggest projects includes Steakholder Rewards™, a consumer-focused loyalty program released in January of 2020. 

Megan came to the brand in 2017 after graduating from The Ohio State University’s honors program within the College of Food, Agricultural, and Environmental Sciences with a degree in agricultural communications and an agribusiness minor. Her time in school allowed her to intern with agricultural businesses, such as FLM+ and COBA/Select Sires, Inc. Her experience served her well as a marketing specialist and continues to do so in her current role. 

Hailing from Sterling, Ohio, Megan isn’t far from her family’s farm, Double B Acres, where they raise Simmental-Angus cattle. She and her husband, Nate, live in Wooster and help on the farm in their spare time. Other hobbies include reading, attending musicals and plays, traveling, and taking pictures of friends and family. 

Favorite beef cut: a classic filet mignon, unless her mom is cooking a beef roast with mashed potatoes. 

Sydney Caminetsky, Product Manager, TELUS

Sydney Caminetsky is a Product Manager at TELUS leading the product roadmap and strategy for TELUS Rewards, the only points-based loyalty program offered by a telecommunications provider in Canada. In this role, Sydney focuses on identifying new opportunities and features for the TELUS Rewards platform to improve the customer experience and product performance while driving business outcomes. Sydney graduated with a Bachelor of Arts, Honors Business Administration from the Ivey Business School at Western University.   

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