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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Monday, September 19, 2022 - 3:15 PM - 4:15 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Loyalty Program Design
At its core, the most successful loyalty program is more than the sum of its features. While many programs feature similar granular mechanisms, it is how these features work in tandem that gives a program its identity and enables measurable, iterative growth. Finalists for this category will have demonstrated that their program does the little things to ensure that every piece of the loyalty puzzle works together to create a seamless, userfriendly, and effective initiative.


Christy Finezza, Corporate Director - Loyalty Marketing Operations, Caesars Entertainment

In 2006, Christy moved to Las Vegas and joined Caesars Entertainment.  With 15+ years’ experience in gaming and hospitality industry, Christy have led various projects both in Las Vegas region and enterprisewide from frontline to back of the house operations.  She is very passionate in continuous improvement, building relationship and collaborating with different departments, that led to success of Caesars Rewards hospitality tracking, new customers and mobile app acquisition.
Born and raised in Manila, Philippines.  She holds a BA in Psychology from De La Salle University.  She loves to cook, travel, photography and unapologetically spoils her husband’s K-9 black Labrador, Wells.

Indya Davis, Manager, Ally Financial


Jaime Morillo, Senior Manager Membership Retention, Adidas

Jaime is the Sr. Manager of Membership at adidas North America. He has over 11 years of CRM and membership experience, including launching the first version of Membership for adidas in Latin America. He has been integral to the success of adiClub in the U.S., driving yearly double digit growth in members since program launch.

John Sellers, Head of Rewards, Bank of America

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Mostafa Boutajrit, Vice President of Loyalty Financial Services and Customer Assurance, Caesars Entertainment

Mostafa Boutajrit is responsible for strategy, design and execution of Caesars Entertainment customer loyalty program, Caesars Rewards, the industry-leading loyalty program which fuels Caesars analytics marketing engine. Mo started his career with Caesars over 20 years ago, with a multidiscipline background including Finance, Internal Audit, Casino and Hospitality Operation.

Rich Long, Senior Manager – Global Loyalty and Customer Experience, McDonalds

Rich is an accomplished data and insight-driven customer-led, multi-disciplinary professional with extensive experiences and achievements over 20+ years in leading or contributing to various innovative and holistic customer loyalty programs and customer experience-related initiatives.  He has a broad perspective acquired from many roles in complex, fast-paced corporate, consulting and agency environments with knowledge and expertise gained across many well-known brand that span a diversity of consumer-oriented industries such as restaurant & hospitality, retail, insurance, telecom and financial services.  In his current role with McDonald’s, where he has been for 4+ years, Rich is a part of a core team responsible for creating, leading and supporting our global loyalty program design, strategies and our future roadmap & evolution, representing global loyalty on companywide initiatives and instilling a loyalty knowledge & learning culture across the company. 

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