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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Wednesday, June 5, 2024 - 2:15 PM - 3:15 PM
The finalists competing in the 2024 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Loyalty Program Design
At its core, the most successful loyalty programs are more than the sum of their features. While many programs feature similar granular mechanisms, it is how these features work in tandem that gives a program its identity and enables measurable, iterative growth. Finalists for this category will have demonstrated that their program does the little things to ensure that every piece of the loyalty puzzle works together to create a seamless, user-friendly, and effective initiative.


Amy Barnett, VP of Loyalty and Digital Experience, Cracker Barrel

Amy Barnett is a customer-obsessed marketing leader with decades of CRM and Loyalty experience developing and managing many of the largest marketing databases and award-winning loyalty programs.

Working in a variety of agency and client-side positions she’s led CRM Strategy, Loyalty, Analytics and Insights with the pleasure of partnering with best-in-class brands across various verticals including: American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Famous Footwear, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.

In her current role as Vice President, Digital, Loyalty & CRM at Cracker Barrel Old Country Store, Amy’s strategic vision propelled Cracker Barrel’s digital transformation while maintaining its cherished traditions and delivering on Cracker Barrel’s brand promise of Pleasing People and caring for guests like family. Whether it’s enjoying a hearty meal, exploring the retail store, or participating in the recently launched rewards program, Cracker Barrel remains a beloved destination for guests across the country.

Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s called northern New York, Connecticut, Texas, California and for the past 15 years, St. Louis home.

Jill Neilsen, VP Co-brand and AMEX, Hilton


Karim Chaanine, Chief Marketing Officer, Papa Johns UAE Saudi Arabia and Jordan

Karim Chaanine is a growth-hacking business strategist and the Chief Marketing Officer for Papa Johns in the United Arab Emirates, Saudi Arabia, and Jordan. With over 15 years of experience in sales and marketing, Karim has consistently delivered exceptional results across various industries. His uncompromising approach to business transformation and a rich history in client-side sales and marketing at leading companies like Procter & Gamble and Nestlé distinguish him as a leader in the field.

Karim has also founded a successful media and marketing consultancy and a food and beverage brand in Malaysia. His innovative strategies and ability to disrupt traditional norms have earned him three Effie Awards and recognition for pioneering an efficient, digital-only communication ecosystem within his organizations.
At Nestlé, Karim achieved the position of the youngest associate executive manager, leading the company’s largest division with an annual turnover exceeding USD 0.5 billion. In January 2023, he joined PJP Investments as Chief Marketing Officer, bringing his strategic vision and expertise to further propel the growth of Papa Johns in his regions.

Leah Carder, Team Lead - Website App & Rewards, Enfamil

Leah Carder is a Team Lead, Website, Mobile App & Rewards at Reckitt, a global leader in consumer nutrition, health and hygiene. She is responsible for the digital product portfolio of Enfamil, the number one pediatrician recommended infant formula brand in the US. She oversees the strategy and operations of Enfamil.com, the Enfamil Family Beginnings mobile app, and the Enfamil Rewards program. She is passionate about creating innovative and user-friendly digital solutions that deliver value to consumers and increase the bottom line.

Nicki Sledd, Marketing Team Lead - CRM and CRC, Enfamil

Nicki Sledd is the US Lead for Enfamil’s Consumer Marketing and Contact Center as part of the larger Reckitt business. She has spent the majority of her career developing and fine tuning Enfamil’s CRM program and recently added learning about and leading the Enfamil Contact Center to her purview. She is located in Reckitt’s Mead Johnson headquarters in beautiful Southern Indiana where Enfamil was born. She enjoys traveling and spending time in the outdoors with her family and looks forward to regaining her golf game soon!

Ricardo Frydman, Director - Performance Analytics and Pricing, Tim Hortons

Ricardo Frydman is the Director of Business Performance & Pricing for Tims Financial, the financial arm of Tim Hortons, also known as “Tims”, the largest and most loved coffeehouse and restaurant chain in Canada. He holds an MBA in Finance from NYU Stern School of Business (USA) and a BS in Civil Engineer from PUC-Rio de Janeiro (Brazil). He resides in Burlington, Canada, loves winter sports and is a husband and proud dad of 3 kids.
Ricardo joined Tim’s in 2018 and led Marketing Analytics & Pricing for Tims Canada and USA. He supported the launch of Tims Reward Program, running analytics for several concepts of the program prior to its debut. In 2022, he joined the team responsible for standing up Tims Financial, overseeing financial modeling, data analytics, pricing, and credit risk. Since the official launch of Tims Financial in July 2023, Ricardo leads a team responsible for monitoring business performance and generating insights to sustainably grow the business.
Prior from joining Tims, he worked in Investment Banking, Management Consulting and led M&A and Strategy for leading Companies in their sectors.

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