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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Tuesday, May 9, 2023 - 11:10 AM - 12:10 PM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Loyalty Program Design
At its core, the most successful loyalty program is more than the sum of its features. While many programs feature similar granular mechanisms, it is how these features work in tandem that gives a program its identity and enables measurable, iterative growth. Finalists for this category will have demonstrated that their program does the little things to ensure that every piece of the loyalty puzzle works together to create a seamless, user-friendly, and effective initiative.


Adam Reynolds, Director - Loyalty & Mobile Marketing, Sleep Number

Adam and his team lead Sleep Number’s InnerCircle Rewards loyalty program as well as all customer-facing email and SMS marketing campaigns. Adam joined Sleep Number in 2016 and has overseen exponential growth in loyalty engagement and brand advocacy.  Adam lives in Edina, MN with his wife and two daughters.

Anil Mansukhani, Vice President of Loyalty Marketing, MGM Resorts International

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 

Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Derek Weidl, Director of Loyalty, Parkland

Derek Weidl is the Director of Loyalty at Parkland. Derek has been creating remarkable, data-driven customer experiences for over 15 years through various loyalty, e-commerce, and digital marketing leadership roles. After previously working in grocery, non-profit agencies, and even broadcast documentaries, Derek has brought his customer-centric lens to the gas and convenience industry with Parkland Corporation, where he leads the Journie Rewards program team across Canada, US and International markets.

Jennifer Gonzalez, CRM & Loyalty Manager, Giant Food

Jennifer is the CRM and Loyalty Manager at Giant Food, the leading grocer in the Washington metropolitan area, with 165 stores throughout Washington D.C., Delaware, Maryland, and Virginia. She leads personalization strategy and implementation working to drive sales, build loyalty, and amplify the customer experience.

Jennifer helped launch Giant’s digital loyalty program, Flexible Rewards, which has been recognized by Newsweek as one of America’s Best Loyalty Programs for three consecutive years, since its debut in 2020.
Jennifer lives in Havre de Grace, Maryland, named “one of the best small towns to visit in America” by Smithsonian Magazine. She and her husband John enjoy traveling, boating and all things outdoors.


Linda Nelson, Loyalty Strategist, Progressive

Linda Nelson is a Loyalty Strategist with Progressive Insurance. She supports Progressive’s Loyalty Rewards Program, and consults on and implements program updates designed to engage Progressive’s customers within their personal portfolio.  As part of her passionate support of Loyalty, she manages Progressive’s Loyalty Brand Partnerships in their Perkshare Program, which is a popular component of the Loyalty Rewards Program.  Linda has been with Progressive since 1999, with experience in Operations and Portfolio Management.  Prior to Progressive, Linda worked with Hallmark, Inc.

Natalia Duane, Loyalty & CRM Specialist, Giant Food

Natalia is a CRM and Loyalty Marketing Specialist at Giant Food, where she combines her love for food with her interest in consumer behavior and analytics. As someone who grew up in 8 countries, and studied in Hong Kong for university, Natalia is curious about the world and all its opportunities. Her greatest passion lies in sustainability, and her life goal is to positively impact the environment and society.

Phil Cottell, Director - Loyalty Journey, Progressive

Phil Cottell is a Director of Customer Experience for Progressive Insurance, which has more than 25 million Auto, Recreational Lines and Property customers.  Phil leverages customer insights, behavioral analytics and disciplined measurement in developing the strategies that optimize the Onboarding & Renewal journey and the Progressive Loyalty Rewards Program.  He has been with Progressive for over twenty years and has previous experience leading Operations, Workforce Management, Marketing and Process Analytics.  Prior to Progressive, Phil spent four years as an Auditor at Ernst & Young LLP.

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