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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Offer, Incentive, and Reward Design

Tuesday, May 9, 2023 - 9:55 AM - 10:55 AM
The finalists competing in the 2023 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Offer, Incentive, and Reward Design
Offers, rewards, and incentives are typically a major component of any customer loyalty program. With the prevalence of offers, consumers can include rewards and incentive options in their decision-making process. Finalists in this category will showcase their unique membership perks and demonstrate how the incentives they provide draw loyal customers and makes their programs stand out from the crowd.

Speakers

Dani Catana, North American Loyalty Operations, Ford

Dani is responsible for developing strategic Go-to-Market plans and implementation for the FordPass Rewards Loyalty program members, dealers, and field teams, working to create an always-on relationship while improving member experiences.

Catana began her career with Ford Motor Company in 1996 as a Zone Manager in the San Francisco Region, responsible for developing plans to aid dealers in achieving their sales goals, market share, customer satisfaction targets and profitability. She has held many roles in Marketing and Sales, including developing numerous Variable marketing programs, Customer Relationship Management campaigns, and overseeing the global design of Ford’s Owner website.

Catana also held roles in Customer Experience, launching the FordPass app globally and as the Ford F-150 and Super Duty Trucks Experience Owner.

A Detroit native with two teenage daughters at home, Dani enjoys spending time on Lake St. Clair with her family and friends.    
 

Diane Eichler, Senior Vice President of Marketing, Kampgrounds of America

Diane Eichler, a seasoned marketing, branding and public relations executive, has worked in almost every marketing vertical over the last 25 years. Currently, she serves as the Senior Vice President of Marketing at Kampgrounds of America, Inc. – a role she was promoted to in January 2023 after joining the company the previous September. There, she guides the marketing department, focused on maintaining and expanding the presence of the KOA brand within the outdoor hospitality and lifestyle space. National creative, sales marketing, local marketing, loyalty programs, corporate partnerships, public relations, social media and marketing technology all fall under her purview.
 
Before her time with KOA, Diane founded and served as the President of Decibel Blue, gaining valuable experience in branding, marketing, advertising, and public relations on both the client and agency sides. She has worked with major players across almost every industry, including Real Estate, Technology, Banking and Finance, Healthcare and Wellness, Non-Profit, Education, Automotive, Sports and Entertainment, Telecommunications, QSR, Retail, Law, Broadcasting, and Hospitality.
 
Diane launched her career in Los Angeles, working at the acclaimed design agency COY. She moved to Toyota Motor Sales as a Director of Marketing and then was the agency lead for the North American launch of the Toyota Celica, Spyder, and ECHO. As the Director of Communications for Realty Executives International, she supervised teams in developing internal communications and media relations campaigns. As Director of Client Services at SHR Perceptual Management, she worked closely on branding the agency’s marquee accounts, including Andre Agassi, Apple, and Alaska Airlines.

Diane actively participates in philanthropic initiatives including participation with the Juvenile Diabetes Research Foundation’s Rocky Mountain Chapter, HomeAid Colorado, The Heard Museum, Suns 88 Charities, Colorado Women’s Chamber of Commerce, Planned Parenthood, Denver BASICS, Sojourner Center and Phoenix Art Museum.
 
Diane is a Public Relations Society of America’s Counselors Academy member, a network of industry-leading senior-level PR agency owners, and Public Relations Boutiques International. She holds a Bachelor of Arts from Scripps College in Claremont, California.

Jason Whiting, Director of Membership - Benefits - Rewards and Operations, LEGO

As the head of member benefits, rewards, and operations, Jason oversees the strategic direction and execution of the LEGO VIP loyalty program across 34 countries and 26 languages.
 
For Jason, the success of any loyalty program hinges on understanding the passions of its members and rooting program design in strong company values. With this in mind, he and his team continuously expand the company’s offerings to address new markets, audiences, and an expanding base of passionate fans.
 
Prior to his current position, Jason led online marketing for the company’s D2C business, responsible for strategy and marketing leadership in CRM, paid search, affiliate, and content marketing supporting the LEGO Group’s ecommerce platform.
 
With 25 years of experience in the marketing industry, Jason is a veteran in both the client and agency sides, specializing in loyalty, CRM, digital, and experiential marketing. He has worked with a wide range of companies in both the B2B and B2C space, including Estee Lauder, AB InBev, the ANDYs, Ricoh/Savin, Honeywell, Tyco, Pfizer, and many others.
 

Jennifer Wright, VP of Marketing, Signia

Jennifer Wright, AuD is the VP of Marketing of Signia with a focus on building industry-leading marketing and business support. Jennifer has over 15 years of marketing, product management, training, and sales experience in the hearing aid industry. 

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