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Home  Agenda   Loyalty360 Awards Finalist Presentations: Personalization Strategy and Innovation

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Personalization Strategy and Innovation

Wednesday, May 21, 2025 - 3:30 PM - 4:30 PM
The finalists competing in the 2025 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Personalization Strategy and Innovation

This category honors brands that excel in crafting personalized experiences through a data-driven approach. Entrants should illustrate how their programs tailor interactions to meet customer needs and preferences, enhancing engagement and fostering loyalty. Examples may include customized website content, targeted communications that resonate with specific customer segments, and offers or rewards that reflect individual purchasing behaviors and preferences. Brands should highlight their approaches to integrating personalization into the customer journey and its positive impact on building strong, lasting customer loyalty.

Speakers

Evan Abrams, Senior Director, VIP Nation

Evan Abrams is the Senior Director at VIP Nation, where he plays a key role in delivering premium fan experiences. With over a decade of experience in the live entertainment industry, Evan has helped shape VIP programs for some of the world's biggest artists, ensuring unforgettable moments for superfans. His expertise spans marketing, operations, customer service, and strategic partnerships, all aimed at enhancing fan engagement through exclusive access and tailored experiences.
 

Nicole Hulstein, Loyalty Marketing Manager, Food Lion

Nicole Hulstein currently holds the role of Loyalty Marketing Manager for Food Lion, a grocery retailer that operates 1,108 grocery retail locations over 10 states. As Loyalty Marketing Manager, Nicole is responsible for ensuring that the strategy of Food Lion's Loyalty Program achieves the key performance indicators of a strong loyalty program while achieving the financial obligations for the organization. She serves as the key CRM owner of the email and push channels.

Nicole has worked in grocery retail for 19+ years in many capacities including procurement, financial analysis, merchandising, category management and her current passion - loyalty marketing! In the years of service, Nicole has led teams through innovative dynamic supply chain changes, system migrations, process changes and category management of a multi-million dollar business. She brings creativity and a curious mindset to the loyalty area of the business - traits that were paramount to the creation of a 3 year strategy plan to inform the future of Loyalty for Food Lion.

Nicole has a bachelor of science degree with a marketing concentration from Pfeiffer University. She has enjoyed many post graduate training and development opportunities including: Cornell University Food Management Program, Scotwork North America Advanced Negotiation Skills and Emerging Leaders Program at the University of Arizona.

Nicole brings creative high energy and optimism to address business opportunities and align teams on a go-forward process to achieve objectives. She has a keen understanding of the supply chain side of the organization and our customer which she brings into creating meaningful marketing materials which communicate the right message while driving strong financial performance.

Nicole has received several professional recognitions including "Produce Business Top 40 Under 40" (2020), Emerging Leader (2021) and Mentor in the Making (2022).

She resides in Kannapolis, NC with her husband (Kevin), children - Noah and Quinn. 

Jeremy Halek, Senior Director of Consumer Marketing, Cleveland Cavaliers

Jeremy Halek is the Senior Director of Consumer Marketing for the Cleveland Cavaliers (NBA), where he leads innovative strategies in consumer research and product marketing. With a focus on driving strategic planning and the execution of fan growth across the organization, Jeremy oversees consumer marketing efforts for the Cleveland Cavaliers and their affiliated properties, including the Cleveland Monsters (AHL), Cleveland Charge (NBAG), and events at Rocket Arena.

A key contributor to Rock Entertainment Group, Jeremy supports various initiatives within this dynamic portfolio of sports and entertainment entities, formed under the Dan Gilbert ROCK Family of Companies in 2021. His expertise lies in creating impactful marketing campaigns that enhance fan experiences and expand audience reach.
 

Tunc Ozcan, Director – Loyalty & Business Data Analytics, Nahdi Medical Company

Tunc Ozcan brings over two decades of hands-on experience in transforming loyalty and data strategies into measurable business outcomes. Currently leading Loyalty and Business Data Analytics at Nahdi, he has reshaped the Nuhdeek loyalty program through a clear strategic roadmap, new digital features, and ecosystem partnerships that enhanced customer engagement and commercial performance. Prior to joining Nahdi, Tunc held senior roles at major conglomerates such as Alghanim Industries, Dogus Group, and Koc Group, where he led enterprise-wide loyalty and CRM, data analytics infrastructure, and digital marketing initiatives. His career reflects a consistent focus on building customer-centric organizations through data-driven decision making, advanced analytics, and scalable technology platforms.

Michael Fong, Head of Loyalty Analytics, Royal Bank of Canada

Michael Fong is Head of Loyalty Analytics at RBC, where he leads the strategy behind one of Canada’s most data-rich personalization engines. At the intersection of AI, analytics, and member experience, Michael helps transform transactional data into tailored, meaningful interactions that drive engagement and loyalty. His work focuses on turning insights into action—enabling smarter personalization at scale for both members and merchant partners.