Steve Wilhelmi, SVP - Sr. Digital Manager, Bank of America
Steve Wilhelmi leads Engagement Strategy for the Personalization and Loyalty Strategy team within Consumer & Small Business Digital at Bank of America. He is responsible for driving customer engagement opportunities for BankAmeriDeals, Partner Rewards and Incentives.
Steve joined Bank of America in 2021, and prior to his current role, spent over 20 years in the Turf industry with John Deere. As the Loyalty Program Manager, he led the creation, strategy, and development for John Deere Rewards. During that time, he fueled growth by creating new programs for military servicemembers, first responders, Farm Bureau members and many corporate partners - propelling the program to over 7MM members.
Before his loyalty role with John Deere, Steve had a diverse career background with responsibilities in Tactical Marketing, Product Sales, Supply Management, Packaging, Project Management and Six Sigma. In 2015, he helped launch a revolutionary new product, the Michelin® X® TWEEL TURF, which was the landscape industry’s first-ever airless radial tire for zero-turn mowers.
Steve holds a B.B.A. in Marketing and International Business from the University of Wisconsin – Madison.
He is involved in several community organizations including Wake County foster care and the Rhodesian Ridgeback Rescue. He currently resides in Cary, North Carolina with his wife and two children.