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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Program Partnerships

Tuesday, October 26, 2021 - 2:00 PM - 3:00 PM
The finalists competing in the 2021 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards dinner on October 27 (Loyalty360 Award finalist and Loyalty360 member-only). 

Category Description - Program Partnerships
Today’s successful customer loyalty programs are not launched in a vacuum, and a growing number of brands are embracing the idea of partnering with one another to fully engage their respective consumers. This type of partnership was not always common, but as brands move into a new realm of co-opetition, they realize that outside-of-the-box thinking and unique partnerships can prove mutually beneficial and drive measurable program results for both partners. This award goes to the company that best leveraged these outside brand partnerships to successfully drive loyalty.
 

Speakers

Selim Ayyildiz, Senior Specialist - Multicultural Marketing, Ally Financial

Responsible for driving Ally’s DE&I messaging and executing on a variety of initiatives aimed at uniting Ally's past and prospective DE&I efforts, helping to guide consistent impact both internally and externally across the communities we serve.  
 

Stephanie Sayfie Aagaard, Collaborative Innovator General, Bal Harbour Shops

Stephanie Sayfie Aagaard serves as the Collaborative Innovator General at Whitman Family Development and Bal Harbour Shops in Miami, Florida. She founded the ACCESS Membership and Rewards Program to celebrate the Shops’ loyal customers on their curated journey through the roster of retail, restaurants and luxury partners. Steph developed the Bal Harbour Shops app and created the Virtual Series for the company as well. She heads up the sponsorship program as well as creates innovative programming for the Shops. She secures external partnerships and produces large scale partner events including the Official Miami Super Bowl Host Committee VIP Party at Bal Harbour Shops for more than two thousand notables from the worlds of business, entertainment, media, sports and fashion.

Stephanie has collaborated with Bal Harbour Shops for decades before she joined the official team. While serving as Senior Director of Major Gifts, Corporate Relations, Marketing and Events at the University of Miami’s The Miami Project to Cure Paralysis and The Buoniconti Fund, Steph created Destination Fashion, an interactive entertainment and fashion event at the Shopping Center.

In Steph’s spare time, she has covered the social, celebrity, sports, fashion and charity scene in South Florida for her Steph Sez column every Sunday in The Miami Herald for more than twenty years. Steph created, produced and hosted her own entertainment television show, Steph Sez, where she interviewed boldfaced names from George Clooney to Tiger Woods to Mikhail Gorbachev. 

She also hosts the monthly Steph Sez Book Club with Books & Books. Stephanie has received numerous accolades during her career and for philanthropic work from many organizations. Stephanie is married and is the proud mother of two sons.  

Beth Woodruff, Director - Enterprise Marketing, Ally Financial

Beth Woodruff is Director of Branding for Ally Financial specializing in brand strategy, partnerships and integrations. After spending nearly a decade working for companies like Ally, Driven Brands and AAA, Beth understands that brand storytelling is the driving force behind creating meaningful relationships with consumers.

Beth has produced award winning content through partnerships with OZY Media, Time, Inc and The XO Group. When she’s not telling the Ally brand story to anyone and everyone who will listen, Beth loves traveling, watching movies and playing with her two sons, Freddie and Oscar.

Beth holds an MA in integrated marketing communication from the University of Alabama. Roll Tide!

Mayasa AlHejazi, Assistant Director Loyalty, Ooredoo Qatar

Mayasa AlHejazi is a seasoned and highly experienced Marketing professional who has transformed Nojoom Ooredoo's Loyalty program), the loyalty business for one of the best telecommunication company in the State of Qatar. She brings on her expertise in the areas of Digital marketing,  Campaign management and Customer engagement.

Mayasa kick-started her career in 2013 with Ooredoo Qatar. She started as an analyst in the Direct Marketing team and went on the to become a Campaign Manager. As a Campaign Manager, her responsibilities were to improve customer experience, generate higher revenue through targeted propositions and through Upsell, Cross-sell, Acquisition and retention campaigns. Her exemplary performance in this area saw her promoted with additional responsibilities and she went on to manage the Loyalty business in 2019. For her exemplary performance in this adjacency, Mayasa was also recognized as the Employee of the year for 2019.

Mayasa is currently the Assistant Director of the Nojoom program, one of the biggest programs in Qatar. In her current role she effectively leads a team of Loyalty marketers and has additional Profit/Loss responsibility.

Mayasa has a Master's in Strategic Business Unit Management from HEC Paris and a Bachelor’s degree in Business Administration from Qatar University. She is immensely thankful to Ooredoo’s management for all the opportunities presented to her and prides herself on being an Complete Marketing professional.

Ted Vasquez, GM Strategic Planning and Business Development, The Vitamin Shoppe

As GM of Strategic Planning and Business Development at The Vitamin Shoppe, Ted focuses on expanding the business into new points of distribution and building partnerships across the health and wellness ecosystem. 
 
The Vitamin Shoppe believes everyone is deserving of good health and has a passion for helping customers become their best selves, however they define it.  Innovative collaborations with IRONMAN, WW (formerly Weight Watchers), and others are helping The Vitamin Shoppe fulfill that mission.
 
Prior to this role, Ted held positions as VP of Strategy, Financial Planning, and Business Analytics at The Vitamin Shoppe, VP Strategic Planning and Analysis at J.Crew, and Senior Manager at Deloitte Consulting.
 

Elizabeth Gordon, Director - Partnership Development & Management, Wyndham Hotels & Resorts

Liz Gordon serves as Director, Partnership Development & Management, at Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries on six continents. She is based at company headquarters in Parsippany, NJ. In her role, Liz oversees Wyndham’s Strategic Partnerships team, responsible for earn, redeem, and sponsorships for the company’s award-winning Wyndham Rewards® loyalty program, as well as the company’s relationships with Member Benefits organizations such as AAA and AARP. Wyndham Rewards offers 89 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. 
 
Liz joined Wyndham in 2019. Prior to Wyndham, Liz spent 6 years as a banker in M&T Bank’s NYC office working with top-tier developers and owners of commercial real estate. Liz received a BA from Columbia University and an MBA from The Wharton School at the University of Pennsylvania.
 

Agenda Overview

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