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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Social Impact and CSR

Monday, September 19, 2022 - 3:15 PM - 4:15 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Social Impact and CSR
Today’s leading brands are focused on the world around us in addition to their core offering. Consumers are placing more value on how brands enhance humanity across an array of possibilities, including sustainability, community impacts, charitable giving, and diversity, equity, and inclusion. This award recognizes brands that are making tangible and authentic impacts based on their commitment to their mission statement, core values, and customers.


Indya Davis, Manager, Ally Financial


Janelle Price, Marketing Manager, TELUS

Janelle Price is the Marketing Manager at TELUS leading the go-to-market strategy for TELUS Rewards, the only points-based loyalty program offered by a telco in Canada, with over 1.5 million members. In this role, Janelle focuses on how to build awareness, drive customer engagement, and personalize the value proposition of the Rewards program across all TELUS channels. Janelle graduated with her Bachelor of Commerce degree from the University of Calgary and joined TELUS where she has supported a diverse array of marketing roles in various areas of the business, such as app product development, channel and sales strategy, and TV content engagement. 
In her free time, Janelle can be found hiking and exploring the Rocky Mountains near her home of Calgary, Alberta, Canada. 

Karen Szarvas, Sr. Director of Customer Loyalty & Partnerships, The Vitamin Shoppe

Karen Szarvas serves as Sr. Director of Customer Loyalty & Partnerships at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company. In her role, Karen oversees the newly redesigned Healthy Awards Loyalty program and is responsible for the development, execution and management of the program, as well as strategies to drive customer awareness, engagement and retention. Karen has more than 19 years of global marketing and loyalty experience and is a highly motivated, customer focused, thought leader. Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide and consulted at KMS Marketing Solutions where she specialized in loyalty, branding, customer communications and experiences.

Markus Sturm, SVP and Head of Digital - Loyalty & Consumer Goods, Tim Hortons

Markus Sturm is the Senior Vice President and Head of Digital, Loyalty and Consumer Goods at Tim Hortons. In this capacity Mr. Sturm sits on the Tim Hortons Executive Leadership Team based in Toronto, ON, where he is responsible for modernizing and digitizing the guest experience, as well as broadening the ways Tim Hortons serves Canadians, either through new channels (e.g., grocery stores, delivery and e-commerce) or new products (e.g., grocery products, general merchandise and payment products). Markus joined the company in April 2015 and has held various roles across Marketing, FP&A, Development, and Real Estate. Prior to joining RBI, he was a Mergers & Acquisitions Associate for RBC Capital Markets.

Matt Goldberg, Director of PRO Strategy and Loyalty, Floor & Decor 

Matt Goldberg is the Director of PRO Strategy and Loyalty at Floor and Decor, a leading specialty retailer of hard surface flooring based in Atlanta, Ga. Matt has created and lead the Loyalty strategy at Floor and Decor for the past 5 years and is focused on growing the professional customer segment the business. Floor and Decor’s PRO Premier Rewards loyalty program is focused on helping their PROs grow their business and rewarding them for it. Matt is focused on cultivating and driving emotional loyalty with Floor and Decor’s PRO Customers and is constantly looking for ways to enhance their program. Matt loves being a member of Loyalty 360 and is grateful for all the partnerships he has made and the ideas that start at this Conference.

Murilo Mello, Digital Product Manager, Tim Hortons

Murilo Mello is the Product Manager of Loyalty, Offers, Payments and Drive-Thru at Tim Hortons Digital. Working at RBI for the last 6 years, he is currently responsible for the roadmap, development, and execution of many digital innovations. With over 10 years of experience in software development and product management, he’s passionate about using technology to improve the customer experience and drive business growth. Murilo was born and raised in Sao Paulo, Brazil, and holds a BSc in Computer Science from Mackenzie Presbyterian University.

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