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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Technology and Trends

Monday, September 19, 2022 - 4:30 PM - 5:30 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Technology and Trends
Successful customer loyalty and engagement strategies rely on technology to better understand, connect with, and serve customers. This category recognizes brands that have leveraged new technologies and techniques (ex: machine learning, artificial intelligence, augmented reality, internet of things, identification management) to develop a fresh approach to their loyalty strategy. The winner will have developed a project that previously would have been either significantly more difficult or impossible without the presence of this new technology or platform.
 

Speakers

Christy Finezza, Corporate Director - Loyalty Marketing Operations, Caesars Entertainment

In 2006, Christy moved to Las Vegas and joined Caesars Entertainment.  With 15+ years’ experience in gaming and hospitality industry, Christy have led various projects both in Las Vegas region and enterprisewide from frontline to back of the house operations.  She is very passionate in continuous improvement, building relationship and collaborating with different departments, that led to success of Caesars Rewards hospitality tracking, new customers and mobile app acquisition.
 
Born and raised in Manila, Philippines.  She holds a BA in Psychology from De La Salle University.  She loves to cook, travel, photography and unapologetically spoils her husband’s K-9 black Labrador, Wells.
 

Dena Pizzutti, Sr. Marketing Manager - Personalization and Optimization, Wawa

Dena Pizzutti is the Senior Marketing Manager of Personalization and Optimization for Wawa, a chain of more than 900 convenience retail stores in the Mid-Atlantic and Florida.  She currently oversees the Wawa Rewards loyalty program and Customer 360 efforts.  Dena has over ten years of experience in loyalty marketing, previously working for CVS on the ExtraCare program.  Additionally, Dena holds a Doctorate in Business Administration and has taught marketing courses at West Chester University and St. Joseph’s University.

Jaime Morillo, Senior Manager Membership Retention, Adidas

Jaime is the Sr. Manager of Membership at adidas North America. He has over 11 years of CRM and membership experience, including launching the first version of Membership for adidas in Latin America. He has been integral to the success of adiClub in the U.S., driving yearly double digit growth in members since program launch.

Jami Bond, Vice President of Franchise Development, Goodcents

Jami Bond, CFE, is vice president of franchise development for Goodcents. With an extensive background in restaurant marketing and franchise development, she loves helping entrepreneurs launch their own businesses, and she is very proud to work for a company that provides the support franchisees need to thrive. A graduate of Washburn University, Bond holds a degree in marketing and finance. She is a member of Chief, a private network built to drive more women into positions of power and keep them there.
 

Mayasa AlHejazi, Assistant Director Loyalty, Ooredoo Qatar

Mayasa AlHejazi is a seasoned and highly experienced Marketing professional who has transformed Nojoom Ooredoo's Loyalty program), the loyalty business for one of the best telecommunication company in the State of Qatar. She brings on her expertise in the areas of Digital marketing,  Campaign management and Customer engagement. 

Mayasa kick-started her career in 2013 with Ooredoo Qatar. She started as an analyst in the Direct Marketing team and went on the to become a Campaign Manager. As a Campaign Manager, her responsibilities were to improve customer experience, generate higher revenue through targeted propositions and through Upsell, Cross-sell, Acquisition and retention campaigns. Her exemplary performance in this area saw her promoted with additional responsibilities and she went on to manage the Loyalty business in 2019. For her exemplary performance in this adjacency, Mayasa was also recognized as the Employee of the year for 2019. 

Mayasa is currently the Assistant Director of the Nojoom program, one of the biggest programs in Qatar. In her current role she effectively leads a team of Loyalty marketers and has additional Profit/Loss responsibility. 

Mayasa has a Master's in Strategic Business Unit Management from HEC Paris and a Bachelor’s degree in Business Administration from Qatar University. She is immensely thankful to Ooredoo’s management for all the opportunities presented to her and prides herself on being an Complete Marketing professional. 

Mostafa Boutajrit, VP of Loyalty and Financial Services, Caesars Entertainment

Mostafa Boutajrit is responsible for strategy, design and execution of Caesars Entertainment customer loyalty program, Caesars Rewards, the industry-leading loyalty program which fuels Caesars analytics marketing engine. Mo started his career with Caesars over 20 years ago, with a multidiscipline background including Finance, Internal Audit, Casino and Hospitality Operation.

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