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Agenda & Speakers

Loyalty360 Awards Presentations | B2B Customer Loyalty

Thursday, November 12, 2020 - 3:00 PM - 4:00 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

B2B Customer Loyalty:
  • - Floor & Decor (in partnership with Augeo)
  • - Bank of America
  • - Essilor Group (in partnership with Brierley)
  • - Ally Financial
RSVP For This Session (Conference Registration Required)


Amy Harrington, Marketing Manager - Auto Marketing, Ally Financial

Amy Harrington is a Marketing Manager on the Auto Marketing Team at Ally Financial, Inc. Over the past 4 ½ years, Amy has helped build the Regional Marketing Team by bringing unique and strategic marketing programs to our 18,000+ auto dealer customers through the Ally Dealer Difference platform. Amy loves having the opportunity to work closely with our field team to help develop new programs that ultimately help build strong business relationships with our dealers and help grow customer loyalty.

John Sellers, Head of Rewards, Bank of America

John Sellers is the executive in charge of Rewards at Bank of America. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2019 Preferred Rewards for Business was named the ‘Most Innovative Product’ by Barlow’s Monarch Innovation Awards, which recognizes excellence and creativity in business banking

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Matt Goldberg, Director PRO Strategy and Loyalty, Floor & Decor 

Matt Goldberg is the Director of PRO Strategy and Loyalty for Floor & Decor. Over the past 3 years, Matt has managed the growth of the PRO department and developed the loyalty strategy for Floor & Decor, including creating, rolling out and optimizing PRO Premier Rewards, F&D’s Loyalty Program. Matt has loved contributing to the tremendous growth of the company and is passionate about driving loyalty in an industry where there is so much opportunity to gain Wallet Share. Matt is constantly thinking “What’s Next” in the realm of loyalty, and is excited to learn more from other Loyalty360 participants!  

Sheree Rajan, Vice President of Commercial Marketing, Essilor

Sheree Rajan joined the Marketing organization at Essilor of America in 2007. She became Vice President, Marketing in 2017 and currently leads the Commercial Marketing team which is the key partner and bridge between Marketing, Sales and Customers across all channels. Sheree was honored as one of Vision Monday’s Most Influential Women in Optical – Rising Stars in 2017. Prior to Essilor, Sheree worked in the non-profit sector leading marketing, public relations and business development for various organizations including the Special Olympics. She earned both her MBA and bachelor’s degree in marketing from the Hankamer School of Business at Baylor University.

Agenda Overview

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