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Agenda & Speakers

Loyalty360 Awards Presentations | Creative Campaign

Monday, November 16, 2020 - 11:00 AM - 12:15 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

Creative Campaign:
  • - Chipotle
  • - Sleep Number
  • - American Eagle Outfitters
  • - SCENE (in partnership with Elemental)
  • - TELUS (in partnership with Aimia)
RSVP For This Session (Conference Registration Required)

Speakers

Cecilie Balfour, Marketing Manager, TELUS

Cecilie Balfour is a Marketing Manager at TELUS leading the go-to-market strategy for TELUS Rewards, the only points-based loyalty program offered by a telco in Canada, with over 1.3 million members. In this role, Cecilie focuses on how to build awareness and drive customer engagement with Rewards across all TELUS channels. Prior to TELUS, Cecilie worked in the advertising industry, specializing in brand strategy for financial, insurance, and tourism clients.
 
Cecilie just recently completed her MBA at the University of British Columbia in Vancouver, BC. She holds a B.A. from Simon Fraser University and a diploma in Digital Marketing from New York University.

Chad Nikola, Director of Customer Retention, American Eagle Outfitters

Chad Nikola is a customer first leader with a record of evolving and optimizing loyalty and personalization programs. He is currently serving as the Director of Customer Retention at American Eagle Outfitters where he recently led the complete rebrand and relaunch of AEO’s loyalty program - Real Rewards by American Eagle & Aerie. Chad’s background (Target, CVSHealth, Catalina) has helped shape his unique perspective on Loyalty/CRM programs and his unwavering passion for the customer.

Jason Scoggins, Director of Loyalty & CRM, Chipotle

 

Adam Reynolds, Sr. Manager - Loyalty & Email Marketing, Sleep Number

Adam has been part of Sleep Number’s CRM team for 4 years, and manages the InnerCircle Rewards loyalty program as well as all Email and SMS marketing.  He is passionate about customer-centric direct marketing, and has held related roles at Staples, the BBC, the College of William & Mary, and Schwan’s Home Service.  He, his wife, and their 2 daughters live in Minneapolis.

Susan LeBlanc, Director of Marketing, SCENE

Susan LeBlanc is an enthusiastic marketing leader who’s all about connecting science and art through data-driven marketing strategies that create exceptional consumer experiences and happy cross-functional teams. She is currently leading brand, acquisition and mass consumer marketing for SCENE, Canada's #1 Multi-Award Winning Entertainment Loyalty Program. Here she spearheaded the company’s largest-ever brand marketing campaign that activated 15% of the member base on a single day and moved consumer’s perception of the brand to being an instigator of fun, social experiences.

Agenda Overview

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