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Agenda & Speakers

Loyalty360 Awards Presentations | Customer Engagement & Advocacy

Wednesday, November 18, 2020 - 11:00 AM - 12:15 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

Customer Engagement & Advocacy:
  • - Vans (in partnership with Cheetah Digital)
  • - Chipotle
  • - Ally Financial
  • - Best Western Hotels & Resorts
  • - Veggies Made Great (in partnership with Vesta)
RSVP For This Session (Conference Registration Required)


Rosalyn Fresard, Senior Marketing Manager, Ally Financial


Christine Luongo, Senior Brand Manager, Veggies Made Great

Christine Luongo is a Senior Brand Manager at Veggies Made Great. At Veggies Made Great, Christine and her team are responsible for the entire marketing ecosystem, including email marketing, community management, digital and social strategy, shopper marketing programs, customer service, consumer insights, and data and research analysis. Christine is passionate about Veggies Made Great’s mission: inspiring people to love eating veggies by creating veggie-packed, nutritionally smart, and remarkably delicious foods. Her favorite veggies are brussel sprouts.

Prior to joining Veggies Made Great, Christine was a Digital Strategist for Margaritaville Enterprises and a member of the Investments Marketing team at J.P. Morgan Private Bank. After 10 years of marketing-related roles, both in CPG marketing and services marketing, Christine believes in partnering with brands that have a unique and inspiring story to tell.

Christine has been quoted inThe Shelby Report, Food & Beverage Magazine, and Frozen & Refrigerated Magazine for her insight on the frozen food category. Christine holds a BA in Marketing from the Syracuse University.

Frank Neumann, Senior Director - Consumer Lifecycle Management, Vans

With over 17 years of experience working for enterprise brands such as Proctor & Gamble, Bath & Body Works, and VF Corporation, Frank is an expert in developing in-depth customer understanding and employing advanced data analytics to identify and capitalize upon game-changing business opportunities. In his most recent role as Senior Director of Consumer Lifecycle Management at Vans, Frank is responsible for developing, launching and running Vans' industry-leading loyalty program, globally. His most recent work has been focused on establishing the consumer analytics function within Vans in order to build a holistic view of their customers' lifecycle through data and analytics.

Jason Scoggins, Director of Loyalty & CRM, Chipotle


Beth Woodruff, Director - Enterprise Marketing, Ally Financial


Tammy Lucas, Vice President of Marketing, BWH|Hotel Group

Tammy Lucas serves as global vice president of marketing for BWH|Hotel Group (Best Western Hotels and Resorts). In her role, Lucas leads the global loyalty, performance marketing, advertising, digital marketing, regional marketing and search teams by setting the strategy and direction for key initiatives that focus on delivering strong business performance to BWH|Hotel Group portfolio of brands.

Since joining the company in 2004, her tenure has been marked with considerable transformation and growth. In 2009, Lucas led the complete overhaul and rebranding of the Best Western Rewards® (BWR®) program. Under her leadership, the program doubled its membership and revenue to member properties in less than five years and continues to be ranked as one of the top five loyalty programs by U.S. News & World Report  In 2015, Lucas played an integral role in the brand’s effort to launch a full rebranding initiative, resulting in Best Western’s first new logos in more than 20 years. She has also played an instrument role in the growth of Best Western Hotels and Resorts portfolio of Brands, which includes the newly acquired WorldHotels and the launch of WorldHotels Rewards.  She brings substantial loyalty, marketing, sales, performance analytics and operations experience in a variety of different verticals, with a passion for inspiring teams to surpass goals both professionally and personally.

An advocate for women in leadership, Lucas mentors women to help them achieve their career aspirations. She has participated in a variety of women-led panels, including Best Western’s first-ever Today’s Women in Leadership Forum in 2018.  In 2020 Lucas was recognized as one of the honorees for Women Leaders in AI.
Lucas also serves on the Hospitality Sales and Marketing Association International (HSMAI) Americas Board of Directors. Previously, she served on the HSMAI Foundation Board of Directors from 2014 to 2017. In 2012, Lucas was recognized by HSMAI as one of the Top 25 Most Extraordinary Minds in Sales & Marketing for her tremendous contributions in shaping BWR.

Lucas grew up in Ottawa, Ontario, where she attended the University of Ottawa and earned a Bachelor of Social Science majoring in Psychology and minoring in Business. She is also a proud mother of her three amazing children – Kaylen, Kenzie, and Karson.

Agenda Overview

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