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Agenda & Speakers

Loyalty360 Awards Presentations | Customer Insight & Metrics

Wednesday, November 18, 2020 - 3:00 PM - 4:15 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

Customer Insights & Metrics:
  • - Wyndham Hotels & Resorts
  • - Donatos Pizza (in partnership with Cheetah Digital)
  • - Caesars Entertainment
  • - Hibbett Sports
RSVP For This Session (Conference Registration Required)


Eduard Checherin, Marketing Director, Black Star Burger

10 years of experience in HoReCa marketing

>100 case studies in marketing strategy development for SMB & enterprise businesses

Ex Marketing Director at Black Star Gaming

Ex Marketing Director at Moskalyan (hookah chain, Russia) 

Erin Corrigan, Digital Marketing Manager, Donatos


Sarah Sharp-Wangaard, VP Marketing, Hibbett

Sarah Sharp-Wangaard has been Vice President Marketing for Hibbett Sports since 2013 and manages all aspects of the company’s Marketing efforts including; Mobile, Social Media, Direct Mail, Email, SEO, SEM, Paid Digital, Content Creation and more. In addition to Marketing Programming, she oversees Hibbett’s Customer Loyalty Program, Vendor Relationship Management, Collegiate Partnerships, In-store and Third Party Giftcard Programs and Public Relations efforts. Sharp-Wangaard is responsible for Hibbett’s in-house Marketing Team of seven and more than 20 agency partners nationwide.
Sharp-Wangaard began her dynamic Hibbett career in 2007 and during her tenure has held the positions of; Director, Digital Marketing, Digital Design & Communications Manager, Website Marketing/MVP Rewards Manager and Marketing Assistant. She has made many significant contributions to the organization over the past decade including; the development and launch of the Hibbett Rewards Customer Loyalty Program and the development and launch of the company’s Digital Marketing programs. Additionally, Sharp-Wangaard spearheaded the company’s inaugural Philanthropic partnership with the American Heart Association which began in 2015.
Sharp-Wangaard earned her bachelor of arts degree from Lee University located in her hometown of Cleveland, Tennessee, graduating with honors, Cum Laude. She also played on the Lee University women’s soccer team, the Lady Flames.
Sharp-Wangaard now lives in Gardendale, Alabama on the outskirts of Birmingham with her husband of ten years, Elias and her two daughters Leah and Avery-Kate. Outside of work, she is active as a volunteer with her church, serves on a consumer advisory board for Vibes and Coaches the Gardendale U9 Youth Soccer Team. She enjoys spending any free time she has with her family.

Michael O'Brien, Manager - Marketing Products & Innovation, Caesars Entertainment

Mike has been with Caesars Entertainment for the last two Years, previously working for Citigroup. He holds a BBA, Finance from Texas A&M University and an MBA from USC Marshall School of Business. 

With Caesars, his main responsibilities include onboarding new and supporting existing properties on the UrVenue platform, set up, traning, and launch for QLess (Virtual Queing System), onboarding and support for Runtriz (mobile ordering), and advanced analytics and reporting for all mobile and digital platforms. 

Sarah Pannacciulli, Director of CRM, Wyndham Hotels & Resorts


Agenda Overview

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