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Agenda & Speakers

Loyalty360 Awards Presentations | Customer Loyalty Strategy

Monday, November 23, 2020 - 1:00 PM - 2:15 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

Customer Loyalty Strategy:
  • - T-Mobile (in partnership with The Marketing Store)
  • - Porsche
  • - Bank of America
  • - 7-Eleven

  RSVP For This Session (Conference Registration Required)


Deepu Thomas, Product Manager - Loyalty, 7-Eleven


Andrew Pine, Global Director of excite!, Porsche Cars North America


John Sellers, Head of Rewards, Bank of America

John Sellers is the executive in charge of Rewards at Bank of America. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2019 Preferred Rewards for Business was named the ‘Most Innovative Product’ by Barlow’s Monarch Innovation Awards, which recognizes excellence and creativity in business banking

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Lauren Strien, Loyalty Marketing - T-Mobile Tuesdays, T-Mobile

Lauren Strien oversees program strategy and marketing for T-Mobile Tuesdays, a customer appreciation program that thanks customers every week with free stuff, great deals and chances to win epic prizes from brands they love.  Lauren is a global loyalty and partnership marketing professional with 15+ years of experience developing loyalty strategy and building strategic partnerships.  She has experience working on loyalty programs within a variety of industries, including financial services, hospitality, and telecom, in the US as well as in Europe and Asia Pacific.  Lauren has an MBA from IESE Business School in Barcelona, Spain and a BS in Economics from The Wharton School at The University of Pennsylvania.

Raul Medellin, Strategy, 7-Eleven


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