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Agenda & Speakers

Loyalty360 Awards Presentations | CX Strategy

Thursday, November 19, 2020 - 11:00 AM - 12:15 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

CX Strategy:
  • - Domino’s
  • - T-Mobile (in partnership with The Marketing Store)
  • - Wyndham Hotels & Resorts
  • - 7-Eleven
  • - Hibbett Sports
RSVP For This Session (Conference Registration Required)


Alexandra Lev, UX Designer, 7-Eleven


Vanessa Peña, Program Leader - Digital Experience, Dominos

Vanessa Peña is the Digital Experience Program Leader on the Innovation team at Domino’s Pizza. She develops and leads digital experience initiatives and strategies to grow Domino’s eCommerce business. Vanessa works cross-functionally with Advertising, Analytics & Insights, Information Technology and agency partners to ensure program success and primarily focuses on delivering best-in-class digital experiences to support national TV campaigns.

Previously, Vanessa managed digital experiences at retailers including Home Depot, Bluefly, and Barnes & Noble, and earned degrees in marketing and finance from Georgia State University. In her free time, she enjoys traveling, cooking, and trying to keep up with her high-energy adventure dog, Ranger Danger.

Doug Speedie, Sr. Partnership Manager - T-Mobile Tuesdays, T-Mobile

Doug Speedie leads go-to-market, partner management, program performance and insights for T-Mobile Tuesdays. T-Mobile Tuesdays is a customer appreciation program that thanks customers every week with free stuff, great deals and chances to win epic prizes from brands they love. We partner with brands across Entertainment, Retail, Food & Beverage and CPG, bringing to life campaigns that provide value to our customers, partners and T-Mobile.  A graduate of the University of Washington, Doug’s career has spanned across program and product management, operations and marketing.

Sarah Sharp-Wangaard, VP Marketing, Hibbett

Sarah Sharp-Wangaard has been Vice President Marketing for Hibbett Sports since 2013 and manages all aspects of the company’s Marketing efforts including; Mobile, Social Media, Direct Mail, Email, SEO, SEM, Paid Digital, Content Creation and more. In addition to Marketing Programming, she oversees Hibbett’s Customer Loyalty Program, Vendor Relationship Management, Collegiate Partnerships, In-store and Third Party Giftcard Programs and Public Relations efforts. Sharp-Wangaard is responsible for Hibbett’s in-house Marketing Team of seven and more than 20 agency partners nationwide.
Sharp-Wangaard began her dynamic Hibbett career in 2007 and during her tenure has held the positions of; Director, Digital Marketing, Digital Design & Communications Manager, Website Marketing/MVP Rewards Manager and Marketing Assistant. She has made many significant contributions to the organization over the past decade including; the development and launch of the Hibbett Rewards Customer Loyalty Program and the development and launch of the company’s Digital Marketing programs. Additionally, Sharp-Wangaard spearheaded the company’s inaugural Philanthropic partnership with the American Heart Association which began in 2015.
Sharp-Wangaard earned her bachelor of arts degree from Lee University located in her hometown of Cleveland, Tennessee, graduating with honors, Cum Laude. She also played on the Lee University women’s soccer team, the Lady Flames.
Sharp-Wangaard now lives in Gardendale, Alabama on the outskirts of Birmingham with her husband of ten years, Elias and her two daughters Leah and Avery-Kate. Outside of work, she is active as a volunteer with her church, serves on a consumer advisory board for Vibes and Coaches the Gardendale U9 Youth Soccer Team. She enjoys spending any free time she has with her family.

Kathryn Hueffner, Product Manager - 7-Eleven App, 7-Eleven


Phonishia Borsellino, Senior Director - Loyalty Program Management & Innovation, Wyndham Hotels & Resorts


Agenda Overview

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