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Agenda & Speakers

Loyalty360 Awards Presentations | Loyalty Program Design

Friday, November 20, 2020 - 2:00 PM - 3:00 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

Loyalty Program Design:
  • - Verizon (in partnership with The Lacek Group)
  • - Atlantic Lottery Corporation (in partnership with Splash Dot)
  • - Giant Food
  • - 19 Crimes Wine (in partnership with Prizelogic)
RSVP For This Session (Conference Registration Required)


Ashley Beckman, Global Brand Manager, 19 Crimes

As Global Brand Manager for 19 Crimes wine, Ashley Beckman is involved with all aspects of the business including innovation, digital, sales, promotions, PR, finance and supply. In addition to bringing the Infamous Insiders Loyalty program to life, Ashley led the launch of the largest new item innovation for Treasury Wine Estates, Snoop Cali Red, as well as managed 19 Crimes’ best-in-class Augmented Reality experience.

Chanelle Doiron, Product Manager, Atlantic Lottery

She’s got a big smile, big heart, and bigger goals. Ambitious and determined, Chanelle’s a little firecracker. After working 2 years at an up and coming marketing agency, Chanelle took a position in the marketing department at Atlantic Lottery. Now the Product Manager for Scratch and Breakopen products, Chanelle is responsible for creating prize structures, generating revenue, and breathing life into retail lottery!

Julia Russell, Director of Verizon Up, Verizon

Julia Russell is currently the Director of Loyalty Marketing for the Verizon Up loyalty program, responsible for the overall strategy and operations of the program. Prior to joining Verizon in 2018, Julia held the positions of Senior Director, Customer Engagement & Member Lifecycle and Senior Director, Global Loyalty Strategy & Innovation at Wyndham Hotel Group, where she was responsible for managing the value proposition, operations and global acquisition strategy across all channels for the Wyndham Rewards loyalty program. Prior to joining Wyndham Hotel Group in 2013, Julia worked for American Express for 14 years in a variety of strategy, business development and product marketing roles. 

Melanie Butler, Manager of CSM and Loyalty Strategy, Giant Food

Melanie is the Manager of CSM and Loyalty Strategy for Giant Food, a grocery brand that is part of the Ahold Delhaize family of brands, with stores in Maryland, Virginia, Delaware and Washington D.C.  Melanie graduated in 2008 from Millersville University in Pennsylvania with her Bachelor’s degree in Secondary Education and earned her Master’s degree in Business Administration from Elizabethtown College in 2016.

Melanie joined the Ahold USA family of Brands in 2010.  She held positions in a variety of functions including Promotion Execution, Health & Wellness Marketing, Fresh Category Marketing and Digital Marketing.  In 2018 she moved to Maryland from Pennsylvania to join the Giant Food family and has since held roles in Social and Digital Media Strategy and now manages the strategies and plans for their Loyalty and Customer Specific Marketing programs.

Since beginning her role in 2019, she has had the opportunity to help shape and launch the new Giant Flexible Rewards™ loyalty program.  The new program brings Giant shoppers additional opportunities to earn points based on their shopping behaviors, as well as the flexibility to use their points on rewards that make the most sense for their lifestyle – including savings on grocery, gas and free or discounted products.  Melanie, along with her team, continue to strive for new ways to amplify their programs, while nurturing the loyalty relationships with their shoppers through personalization of offers and communications.

Melanie lives in Southern Maryland with her husband John and son Owen. They enjoy cooking, exploring new cities and spending as much time as possible close to the water, especially with their dog, Winston.

Ryan Draude, Director of Loyalty & Digital, Giant Food

Ryan is the Director of Loyalty & Digital for Giant Food, one of the Mid-Atlantic’s leading grocery chains. In this role, he and his team are responsible for fostering the long-term relationship with Giant’s extensive base of prospective and current shoppers across a variety of brick and mortar and digital channel, and authoring the near and long-term loyalty road map that delivers the benefits, promotions and partnerships within their Giant Flexible Rewards™ program.
Ryan formerly led Choice Privileges, the multi billion-dollar reward program for Choice Hotels, and over a five-year period completely overhauled the program via the scrutiny of member data and advocacy of members needs from a best in class program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category during his tenure.
Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s first in market true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty and marketing leadership positions with Capital One, Citigroup and Switchfly. Ryan is also an adjunct professor within Georgetown University instructing on Hospitality Loyalty Strategy, where he also earned his MBA. He lives in Alexandria, VA with his wife Despina and four children.

Agenda Overview

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