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Agenda & Speakers

Loyalty360 Awards Presentations | Program Partnership

Tuesday, November 17, 2020 - 11:00 AM - 12:15 PM
The finalists competing in the 2020 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Each finalist will create a video presentation and all attendees will have the ability to watch videos from all finalists in each category. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. 

Category videos will be posted throughout the virtual event on LoyaltyExpo.com. Once the category video goes live, voting will be open until December 1. 

Program Partnership:
  • - Verizon (in partnership with The Lacek Group)
  • - Fido Wireless (in partnership with Prizelogic)
  • - Floor & Decor (in partnership with Augeo)
  • - Sony
  • - Best Western Hotels & Resorts
RSVP For This Session (Conference Registration Required)


Matt Goldberg, Director PRO Strategy and Loyalty, Floor & Decor 

Matt Goldberg is the Director of PRO Strategy and Loyalty for Floor & Decor. Over the past 3 years, Matt has managed the growth of the PRO department and developed the loyalty strategy for Floor & Decor, including creating, rolling out and optimizing PRO Premier Rewards, F&D’s Loyalty Program. Matt has loved contributing to the tremendous growth of the company and is passionate about driving loyalty in an industry where there is so much opportunity to gain Wallet Share. Matt is constantly thinking “What’s Next” in the realm of loyalty, and is excited to learn more from other Loyalty360 participants!  

Rachel Letellier, Director, Fido XTRA

As Director of Fido XTRA, Rachel is responsible for leading the overall program strategy as well as all partner relationships and implementation. Rachel has led the Fido XTRA program since its inception, optimizing its evolution over the years by working with internal stakeholders to drive executional efficiencies in order to achieve key success metrics, while also collaborating with brand and agency partners on content and technology initiatives designed to benefit all parties involved. Prior to heading up the Fido XTRA program, Rachel leveraged her agency background in managing global customer-based communications for the Fido brand, building a consistent and effective relationship across their customer life cycle.

Catherine Paraan, Manager of Partnership Marketing, Sony Corporation of America

Catherine Paraan has extensive marketing experience in the entertainment, travel and healthcare industries leading integrated, multi-channel marketing efforts that drive proven business results.  She is currently Manager of Partnership Marketing for Sony Rewards, the loyalty program for Sony Corporation of America, responsible for identifying marketing opportunities with Sony business unit partners where they can leverage the loyalty platform, tools and currency to drive and support business objectives and goals.

Tammy Lucas, Vice President of Marketing, BWH|Hotel Group

Tammy Lucas serves as global vice president of marketing for BWH|Hotel Group (Best Western Hotels and Resorts). In her role, Lucas leads the global loyalty, performance marketing, advertising, digital marketing, regional marketing and search teams by setting the strategy and direction for key initiatives that focus on delivering strong business performance to BWH|Hotel Group portfolio of brands.

Since joining the company in 2004, her tenure has been marked with considerable transformation and growth. In 2009, Lucas led the complete overhaul and rebranding of the Best Western Rewards® (BWR®) program. Under her leadership, the program doubled its membership and revenue to member properties in less than five years and continues to be ranked as one of the top five loyalty programs by U.S. News & World Report  In 2015, Lucas played an integral role in the brand’s effort to launch a full rebranding initiative, resulting in Best Western’s first new logos in more than 20 years. She has also played an instrument role in the growth of Best Western Hotels and Resorts portfolio of Brands, which includes the newly acquired WorldHotels and the launch of WorldHotels Rewards.  She brings substantial loyalty, marketing, sales, performance analytics and operations experience in a variety of different verticals, with a passion for inspiring teams to surpass goals both professionally and personally.

An advocate for women in leadership, Lucas mentors women to help them achieve their career aspirations. She has participated in a variety of women-led panels, including Best Western’s first-ever Today’s Women in Leadership Forum in 2018.  In 2020 Lucas was recognized as one of the honorees for Women Leaders in AI.
Lucas also serves on the Hospitality Sales and Marketing Association International (HSMAI) Americas Board of Directors. Previously, she served on the HSMAI Foundation Board of Directors from 2014 to 2017. In 2012, Lucas was recognized by HSMAI as one of the Top 25 Most Extraordinary Minds in Sales & Marketing for her tremendous contributions in shaping BWR.

Lucas grew up in Ottawa, Ontario, where she attended the University of Ottawa and earned a Bachelor of Social Science majoring in Psychology and minoring in Business. She is also a proud mother of her three amazing children – Kaylen, Kenzie, and Karson.

Julia Russell, Director of Verizon Up, Verizon

Julia Russell is currently the Director of Loyalty Marketing for the Verizon Up loyalty program, responsible for the overall strategy and operations of the program. Prior to joining Verizon in 2018, Julia held the positions of Senior Director, Customer Engagement & Member Lifecycle and Senior Director, Global Loyalty Strategy & Innovation at Wyndham Hotel Group, where she was responsible for managing the value proposition, operations and global acquisition strategy across all channels for the Wyndham Rewards loyalty program. Prior to joining Wyndham Hotel Group in 2013, Julia worked for American Express for 14 years in a variety of strategy, business development and product marketing roles. 

Agenda Overview

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